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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Comprehensive SWOT Analysis of Max Financial Services – India’s Largest Non-bank, Private Life Insurance Company
In our previous blog, we did a comprehensive study on the SWOT Analysis of the largest broadband communication company in the United States, Spectrum. Here we will understand the SWOT Analysis of Max Financial Services.Max Financial Services Limited (MFS), a piece of the Max Group, is the holding organisation for Max Life, India’s biggest non-bank, private life insurance organisation. Max Financial Services Limited has been recorded on the Bombay Stock Exchange as well as the National Stock Exchange. The organisation’s financial backer base incorporates marquee worldwide monetary foundations, for example, KKR, Baron, Wardship, New York Life, Vanguard, Blackrock, Jupiter, Norges, Neuberger Burman, Eastspring, and Dimension.Another aspect that made Max Financial Services the massive it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are curious in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT analysis of Max Financial Services. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

In-depth SWOT Analysis of Marshalls Incorporation – with Infographics
The last time we saw the SWOT Analysis of Zara, this time let’s have a look at the SWOT Analysis of Marshalls.
Marshalls is an American department store chain. They have around 1000 stores all over America offering all kinds of product lines like footwear, clothing, beauty products.
As the world races by, to make a good marketing strategy and if you are enthusiastic about finding out the most recent trend – look at our Free Masterclass on Digital Marketing 101 by CEO and author of IIDE, Karan Shah.
In this blog, we will have a look at the SWOT analysis of Marshalls but before that let’s have a look at the company overview.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Marico with Company Overview
Marico, headquartered in Mumbai, India, is a consumer goods company. At the moment, the company’s products are available in Bangladesh, Egypt, South Africa, the Middle East, Vietnam, and Malaysia.Marico has a strong presence in various FMCG categories, including a number of promising products in Haircare, healthcare, fabric, and grooming markets, among others.Do you want to learn how Marico was able to achieve such great success in the industry? This is due to the fact that they use the SWOT Analysis approach, which is essential for any company to survive and thrive in the marketplace.Thus, In this case study, we will learn about Marico as well as the SWOT Analysis of Marico. So, let’s get started, shall we?
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Manulife – A Canadian Multinational Insurance Company
In the previous article, we did an elaborative SWOT analysis of TD bank – A Canadian multinational banking and financial services. This time, we will tackle the SWOT Analysis of Manulife – A Canadian Multinational Insurance Company.Manulife Financial Firm (also known as Financière Manuvie in Quebec) is a Canadian multinational insurance and financial services corporation headquartered in Toronto. In Canada and Asia, the corporation is known as “Manulife,” while in the United States, it is known as “John Hancock Financial.”In India, according to Manulife CEO Roy Gori, it will become a significant element of the Asia business. Manulife launched a joint venture with Mahindra & Mahindra Financial Services, an Indian company with over 6 million consumers, last week.Manulife’s marketing strategy is to become global while keeping things simple. The company had the best marketing plans to cater to everyone possible. If you’re interested in learning more about digital marketing but don’t know where to start, Karan Shah, our CEO and Founder of IIDE, presents a free Masterclass on Digital Marketing 101.In this blog, we will look at the SWOT analysis of Manulife but before that let’s know some facts about the company.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Macrotech Developers – An Indian Multinational Real Estate Company
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Macrotech Developers.
Macrotech Developers is a construction company based in India and it is the largest by annual revenue in the Indian region; it employs more than 2700 employees.
Another aspect that has made Macrotech Developers a giant today is marketing. Marketing changes as the world goes online, and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Want to see how Macrotech Developers have succeeded in the construction industry? In this blog, you will learn about the SWOT analysis of Macrotech Developers. Before we get started, learn more about the Macrotech Developers’ company, how it was established, its products, financial position, and its competitors.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Lupin – An Indian Multinational Pharmaceutical Company
Earlier we did the elaborative SWOT analysis of Johnson & Johnson – one of the leading brands globally supplying health & health care services. Today in this blog we will be talking about the irresistible SWOT analysis of Lupin.Lupin’s industries encircle the complete pharmaceutical value chain, varying from engraved and generic formulations, extended drug delivery systems, APIs to biotechnology. The company’s pharmaceuticals reach more than 70 nations with a footmark that surrounds developed markets such as the USA, Europe, Japan, Australia as well as emerging markets including India, the Philippines and South Africa to name a few. Another reason for the success of Lupin which is big now is its digital marketing strategies. Currently, there is great progress and demand for digital marketing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO of IIDE, Karan Shah.Do you want to learn how Lupin succeeded in the market? In this blog, we will be learning about the SWOT analysis of Lupin.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Logan Group – A Hong Kong Based Property Developer Group
In our previous blog, we did a comprehensive SWOT Analysis of OCBC Bank – A Multinational Banking & Financial Services Corporation. This time, we’ll go through the SWOT analysis of Logan Group – A Hong Kong-based Property Developer Group.Logan Group Co Ltd (Logan Group), previously Logan Group Property Holdings Company Limited, is a property developer. It constructs and sells residential properties and retail shops. The organization also rents office units and retail shops; and accomplishes development projects of office premises and private structures for its external clients. Logan Group has operations in the Greater Bay Area, which incorporates Shenzhen, Nanning, Zhuhai, Shantou, Foshan, Huizhou, and other regions. For a long time, Logan Group has been after the improvement of the nation, sticking to the brand reasoning of “Shaping Cities and Homes with Responsibility and Sincerity” It has raised more than 150 private ventures to date, offering excellent personal kind of assistance for more than 1,000,000 individuals. Why? Probably because they offer what people are looking for.Another factor that made Logan Group the giant it is now in its marketing efforts. As the world goes digital, marketing is revising and if you are curious to know about the latest marketing trends – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Let’s now take a look at the reason behind the success of Logan Group. In this blog, we will cover the strengths, weaknesses, opportunities and threats surrounding Logan Group. Before we start, let us begin by learning about the company, its history, products, services and financial success.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Lockheed Martin – World’s Largest Defence Contractor
In our previous article, we discovered the SWOT analysis of one of the worlds leading aerospace manufacturers, Lockheed Martin. Here we will be doing a detailed SWOT Analysis of Lockheed Martin.
Lockheed Martin is the world’s largest defense contractor. They already secured the top spot in the list of US federal contractors.
It has gained such large success in the market due to the best marketing tactics that are used which create a strong brand value in the public. Nowadays as most people are using digital platforms using digital marketing for branding is one of the best marketing strategies. If you want to know what is digital marketing and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Lockheed Martin has gained such success in its industry. Here is the full detailed SWOT Analysis of Lockheed Martin. Before we start with its SWOT Analysis let us know about Lockheed as a company, its products, competitors, financials, and more.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Lidl – A German International Discount Retailer Chain
In our previous blog, we studied the comprehensive business model of Tesco, one of the world’s largest retailers that currently operates in 11 different countries. Here we will be doing a detailed SWOT Analysis of Lidl.The Lidl brand was founded in Germany and has grown a great deal to become one of Europe’s leading food retailers. Have you ever wondered what makes a company so big? Studying the business environment and reacting to dynamic changes are the keys.Furthermore, Lidl has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE, moreover, if you are interested in learning various digital marketing skills IIDE 13+ short term courses in digital marketing is for you.Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Lidl. Before we get started with the SWOT Analysis of Lidl, let’s learn a little bit about the firm, its products and services, and its competitors.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of LIC – An Indian Statutory Insurance & Investment Corporation
In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of LIC.LIC provides a diverse range of insurance products that cater to the needs of various segments of the population in India and abroad. It provides customized insurance solutions based on their unique financial needs and risk profile, as well as assistance in resolving them.Another aspect that made LIC the giant it is now in its marketing efforts. As the world connects, marketing changes, and when you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 from IIDE CEO and Founder Karan Shah.Do you want to learn how LIC became so successful in the financial technology industry? In this blog, we will learn about the SWOT Analysis of LIC and decode the answer. But, before we begin with the SWOT Analysis of LIC, let us learn more about LIC the company, founding, products, financial status, and competitors.
Aditya Shastri
Aug 9, 2025

In-depth SWOT Analysis of LG
LG is one of the best electronic manufacturing companies in India. Due to the recent increase in sales of OLED TV’s, its TV market share globally was recorded at 19.2% in the first quarter making it the all-time high. It has sold a total of 7,279,000 units including LCD and OLED worldwide.
LG Electronics has gained well-known popularity in past few years. People love using its products and are happy with the latest technology used by the company in every new product they launch.
Thus this makes us keen to know about its strengths and weaknesses they have faced.
In this blog, we will look into the SWOT analysis of LG and see what were its strengths, weaknesses, opportunities, and threats.
Before we start with its SWOT analysis let us know about it as a company.
Aditya Shastri
Aug 9, 2025

Comprehensive SWOT Analysis of Lexus – Japan’s Top-Selling Luxury Car Company
In our previous blog, we had done an in-depth SWOT Analysis of the world’s 5th largest automotive brand, Hyundai. Here we will be discussing the SWOT Analysis of Lexus.
Lexus, as one of the world’s leading premium car manufacturers. It is one of the most popular luxury car brands in the world. It is also one of the world’s most valuable luxury car brands. In its home country of Japan, it is currently the top seller and market leader in the luxury segment.
It has gained such a large presence in the market with some of the market’s best marketing skills. It has used digital marketing to target its customers by filtering and reducing it to the most potential buyers. As most people are using digital media nowadays it is easy to find your target audience. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Lexus maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Lexus. But before we start with its SWOT Analysis let us learn about Lexus as a Company, its products, competitors, financials, and more.
Aditya Shastri
Aug 9, 2025
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