Latest Case Studies

The marketing strategy of Clinique focuses on creating scientifically sound, allergy-tested skincare products. Their approach includes leveraging social media, influencer marketing and targeted digital strategies to connect with their audience, primarily women. Clinique’s dedication to quality and customer satisfaction has solidified its reputation in the beauty industry.

Last time we saw the Marketing Strategies of SpiceJet, today let’s look at the SWOT analysis of Airline Industry. Airline Industry is one of the most popular and important sectors of any country. Be it any kind of a trip the most preferred option of travel is flights as they are convenient and time-saving. The airline industry plays a major role in connecting us with different countries across the globe and it also adds significantly to our GDP.  Among many reasons, effective marketing by airline companies plays a key role in its rise to popularity. Finding out the best flight for you and booking tickets is all at our fingertips. If you want to learn about digital marketing, check out our Free MasterClass on Digital Marketing 101 by Karan Shah the CEO and Founder of IIDE. In this blog, we will look at the SWOT analysis of the Airline Industry, but before that let’s have a look at the industry.

Everyone has had these crispy wafers covered in chocolate known as KitKat at some point in their lives. Even if you’ve never tried them, you’ve probably seen the commercial “Have a break, have a KitKat.” KitKat is the most popular chocolate bar from the United Kingdom. It has over 350 gourmet flavours, the majority of which are produced in Japan. These flavours revitalize the brand’s offerings and foster strong customer relationships. But, is it the slogan and the variety of flavors that make the brand so appealing? To better understand the reasons behind KitKat’s continuous growth, let’s go through the SWOT analysis of KitKat. A SWOT analysis evaluates a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to help organizations gain a comprehensive understanding of all the factors that influence business decisions. So, in this case study, we will learn about the detailed SWOT analysis of KitKat. Let’s get started.

 Zomato's business model is built on a customer-centric approach, leveraging technology to connect users with restaurants and delivery partners. This strategy allows them to offer convenient food delivery services while maintaining healthy profit margins. Zomato achieves this by optimizing its supply chain, expanding its service offerings, and continuously innovating its platform. It uses technology and partnerships to streamline operations. But what’s the secret behind its global reach and strong brand loyalty? Zomato's rapid market expansion and customer base drive consistent growth.  In this blog, we decode Zomato’s revenue model and strategy, shedding light on how it has achieved market leadership.

The business model of Amul, renowned for its cooperative structure, has transformed India’s dairy industry. This article delves into Amul’s market share, product offerings, target audience, revenue model, and marketing strategies, providing a comprehensive analysis of the brand’s success and innovation. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

In this instance, our focus shifts towards an intricate exploration of comprehensive SWOT Analysis of Vinamilk. As we delve into the details, we unravel the intricate fabric of Vinamilk’s internal dynamics and external positioning, shedding light on its inherent strengths, potential weaknesses, promising opportunities, and looming threats. This meticulous analysis provides a deeper understanding of how Vinamilk navigates its operational landscape, guiding strategic decisions for sustained success. It is the 3rd most valued brand in Vietnam in Forbes list of 50 most valuable brands in Vietnam with a brand value of US$2.1 billion. Vinamilk is listed as the largest dairy company in Vietnam. With over 40 years of experience in the industry, it provides its customers with some of the finest quality products in the market. It caters to international markets like the United States, France, Canada, Poland, Germany, the Middle East, and Southeast Asia. To market to such a large audience it uses one of the most popular marketing methods which is digital marketing, helping them advertise to customers in different countries. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Vinamilk has grown exponentially in its field, we have done an in-depth study on the topic SWOT Analysis of Vinamilk. But before we dive into its SWOT Analysis let us first know about Vinamilk as a company, its products, competitors, financials, and more.

In our last post, we learned in-depth information about the marketing strategy of Garnier, a pretty intriguing company.  We will discuss in detail the marketing strategy of Head and Shoulders – the No.1 anti-dandruff and non-dandruff shampoo in this article. This article intends to learn about the marketing strategy of Head and Shoulders (H&S), an American brand, and how it became the first brand to create a product that is effective at removing dandruff but also tackles the underlying cause. However, identifying the right strategy for marketing your business is often equated with rocket science. What’s the best way to reach the right audience? Want to learn more about digital marketing? Check out Karan Shah’s Free MasterClass on Digital Marketing 101  our CEO and Founder. Before learning about the marketing strategy of Head and Shoulders, let’s discover more about their objectives and online presence.

Porsche, a premium German automotive brand, has excelled in maintaining its luxury image while successfully expanding its global presence. Through a mix of traditional advertising, digital strategies, influencer partnerships, and exclusivity, Porsche continues to lead the market in high-performance cars.

The marketing strategy of Marlboro, a leader in the tobacco industry, focuses on robust advertising campaigns and iconic branding. This article explores Marlboro’s advertising, target market, and overall marketing strategy, highlighting its innovative campaigns and strong market presence. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Cadbury's marketing strategy is a sweet mix of digital and traditional. It uses tools like SEO, influencer partnerships, and online ads to boost its brand presence. But it's not just about visibility; the core of their strategy is to connect emotionally with consumers. They position their chocolates as the perfect way to celebrate and share life's happy moments. This is supported by an omnichannel retail presence that makes their products easily available everywhere, ensuring Cadbury is seen not just as a treat, but as a part of life's sweetest memories. Before we explore Cadbury's marketing strategy, I would like to mention that the research and preliminary analysis for this document were carried out by Aashana Gupta. She is currently enrolled in IIDE's PG Digital Marketing course (March 2025 Batch). If you found this case study on Cadbury's marketing strategy insightful, do not hesitate to contact Aashana to express your gratitude for her excellent research - she would certainly value the recognition!

In our last article, we learned about the Marketing Approach of Johnson & Johnson, which is one of the largest and most widely distributed healthcare companies in the world. In this essay, we’ll look through the marketing strategy of Pampers, which is one of the leading manufacturers of baby and toddler products. The goal is to learn about Pampers and how it competed to become the world’s premium babycare and toddler products brand. Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.  By the end of this blog, we will have learned Pampers’ full marketing plan. Let’s start with the company’s story, target audience, and digital presence before we delve too deep into it.

Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company which produces products that are very popular in Indian households. It is one of the world’s foremost suppliers of food, home care, personal care, refreshment products. The company was evaluated as ‘the most innovative company in India’ according to Forbes and it has an enormous portfolio of its products. If you want to learn about the distinctive and distinguished marketing strategy of the company, try IIDE’s Marketing Strategy of HUL In this blog, we will be analyzing the Marketing Mix Of Hindustan Unilever. Let’s begin the discussion with a quick overview of the company.