Latest Case Studies

Reliance Jio’s marketing strategy combines disruptive pricing, digital-first campaigns, and a bundled ecosystem spanning entertainment, commerce, and payments. By initially offering free voice and data, leveraging celebrity endorsements, and building integrated apps, Jio evolved from a telecom brand into the face of India’s ‘Digital Life.’ Before diving deeper into this breakdown of Reliance Jio’s marketing strategy, I’d like to inform you that the research and initial analysis for this piece were conducted by Khushi Birla. She is a student of IIDE's PG Program (March 2025 Batch). If you found this helpful, feel free to reach out to Khushi to send a quick note of appreciation for her fantastic research- she’ll appreciate the kudos!

Zara's business model revolves around a unique blend of fast fashion, sustainability, and cutting-edge technology. The brand is committed to offering stylish, affordable clothing through a seamless in-store and online experience. By focusing on agile supply chains and customer insights, Zara maintains strong profit margins and delivers constant growth in an ever-evolving market.

In our previous article, we analysed the marketing strategy of a really famous brand that is Uniqlo. Similarly, today in this article, we are going to do a detailed analysis of the marketing strategy of the North Face – Never Stop Exploring. The purpose here is to answer the simple questions which are – What makes North Face successful? What are the North Face aims and objectives? What are its marketing strategies? Marketing is something which every brand does and with the increase in digital marketing, brands tend to take advantage of digital marketing tools to try to keep themselves ahead of their competitors. After the global pandemic, there is a significant increase in the use of digital marketing by various companies. If you are looking to enhance your digital marketing skills, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we will cover the various marketing strategies adopted by The North Face. But before we begin, let us start by learning about the company’s story, its target audience and its vision and mission.

Netflix’s business model is built on a hybrid subscription and ad-supported strategy. This approach allows for affordable access while maintaining profitability. Netflix achieves scale through global content production, strategic price hikes, and ad innovations. It uses data-driven personalization and its Open Connect network to optimize operations. But what’s the secret behind its dominance? Netflix’s diversified approach streaming, ads, and live events drives continuous growth and engagement. Dive deeper and unlock the full story.

Starbucks' business model is built on premium beverage experiences, customer‑centric innovation, and global scale. This strategy enables superior customer loyalty while maintaining profitability and a competitive edge. Starbucks achieves this through tech‑enabled loyalty programs, strategic store redesigns, and streamlined operations. It uses economies of scale, data analytics, and store optimisation to boost efficiency. But what’s the secret behind its brand resurgence? Discover Starbucks’ strategy for global success.

As we all know, Marriott International has successfully been at the forefront of the hospitality industry for an extended time. The Marriott growth strategy has a bigger share in contributing to the success it has achieved over the years. This case study focuses on the Marriott growth strategy, Marriott hotel case study, and its proven marketing strategy. So, let us start by first understanding Marriott International as a company.

Tesco’s 2026 marketing strategy focuses on Clubcard loyalty, value pricing, and omnichannel retailing to stay ahead in the retail industry. Emotional storytelling and sustainability strengthen brand trust, while digital innovation helps Tesco compete with discounters and online rivals. This case study explores how Tesco combines affordability, personalisation, and purpose to remain the UK’s leading retailer. 

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.

Costco's business model is built on membership‑only wholesale retail with cost‑leadership and treasure‑hunt merchandising. This strategy allows them to offer everyday low prices and high perceived value while maintaining healthy margins via membership revenue and streamlined operations. Costco achieves this by leveraging bulk buying, limited SKUs, and global scale. It uses economies of scale, lean operational costs, and strong membership loyalty. But what’s the secret behind its market dominance and customer retention? Costco’s loyal membership base and global scale drive consistent growth. In this blog, we decode Costco's revenue model and strategy, shedding light on how it has achieved global leadership and member‑led profitability.  Want next‑level takeaways? Keep scrolling!

IKEA's business model focuses on low-cost, high-value offerings with a mix of in-store experiences and e-commerce. By designing functional furniture for the masses, it creates a win-win for both customers and the company. This model has helped IKEA achieve global success, from competitive pricing to a seamless customer experience.

Lush marketing strategy in 2026 continues to capitalise on its eco-friendly and ethical practices, emphasising sustainability and natural beauty products.  Lush employs a blend of traditional and digital marketing, with a strong emphasis on influencer partnerships and social media engagement. Their campaigns are designed to educate consumers on environmental issues while promoting their handmade cosmetics and cruelty-free products.

Tesla, founded in 2003 by Martin Eberhard and Marc Tarpenning and later led by Elon Musk, revolutionised the electric vehicle and renewable energy sectors, pushing the boundaries of technology and sustainability. Tesla, the brainchild of Elon Musk, has reshaped the auto and energy industries with its electric vehicles, solar products, and AI-driven ambitions. As of 2026, it's more than just a car company - it's a tech ecosystem in motion. But can Tesla retain its lead amid growing competition and internal turbulence? This SWOT analysis of Tesla is a must-read for entrepreneurs and business students to understand how innovation, risk, and scale play out in the real world.