Elaborative SWOT Analysis of KitKat

Everyone has had these crispy wafers covered in chocolate known as KitKat at some point in their lives. Even if you’ve never tried them, you’ve probably seen the commercial “Have a break, have a KitKat.”

KitKat is the most popular chocolate bar from the United Kingdom. It has over 350 gourmet flavours, the majority of which are produced in Japan. These flavours revitalize the brand’s offerings and foster strong customer relationships. But, is it the slogan and the variety of flavors that make the brand so appealing?

To better understand the reasons behind KitKat’s continuous growth, let’s go through the SWOT analysis of KitKat.

A SWOT analysis evaluates a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to help organizations gain a comprehensive understanding of all the factors that influence business decisions.

So, in this case study, we will learn about the detailed SWOT analysis of KitKat. Let’s get started.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]