Everyone has had these crispy wafers covered in chocolate known as KitKat at some point in their lives. Even if you’ve never tried them, you’ve probably seen the commercial “Have a break, have a KitKat.”
KitKat is the most popular chocolate bar from the United Kingdom. It has over 350 gourmet flavours, the majority of which are produced in Japan. These flavours revitalize the brand’s offerings and foster strong customer relationships. But, is it the slogan and the variety of flavors that make the brand so appealing?
To better understand the reasons behind KitKat’s continuous growth, let’s go through the SWOT analysis of KitKat.
A SWOT analysis evaluates a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to help organizations gain a comprehensive understanding of all the factors that influence business decisions.
So, in this case study, we will learn about the detailed SWOT analysis of KitKat. Let’s get started.