Elaborative SWOT Analysis of KitKat

Everyone has had these crispy wafers covered in chocolate known as KitKat at some point in their lives. Even if you’ve never tried them, you’ve probably seen the commercial “Have a break, have a KitKat.”

KitKat is the most popular chocolate bar from the United Kingdom. It has over 350 gourmet flavours, the majority of which are produced in Japan. These flavours revitalize the brand’s offerings and foster strong customer relationships. But, is it the slogan and the variety of flavors that make the brand so appealing?

To better understand the reasons behind KitKat’s continuous growth, let’s go through the SWOT analysis of KitKat.

A SWOT analysis evaluates a company’s strengths, weaknesses, opportunities, and threats. Its primary goal is to help organizations gain a comprehensive understanding of all the factors that influence business decisions.

So, in this case study, we will learn about the detailed SWOT analysis of KitKat. Let’s get started.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 28, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.