Latest Case Studies

Some time back, we did an extensive SWOT Analysis of Deloitte – one of the world’s big 4 accounting firms. Today we will have an elaborative SWOT analysis of KPMG, which is also one of the other big 4s. KPMG is a British-Dutch multinational professional services network catering for the needs of various businesses, public sector agencies, not-for-profit organisations, governments and capital markets. It is well recognised for their workspace culture and quality service provided by them to their clients.  Being part of big 4, KPMG has a well established brand value in the field of accounting, consulting and finance. One of the reasons behind the success is its marketing strategies.  To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah. Do you want to know how KPMG became successful? In this blog, we will get to learn about the SWOT analysis of KPMG. Before proceeding further let us just know more about KPMG as a company.

The business model of Daraz is all about focusing on providing a hybrid marketplace, combining direct sales with third-party vendor offerings. With a strong logistics network and a wide range of products, Daraz has become a leading e-commerce platform. Its business model ensures diverse revenue streams, including commissions, delivery fees, and advertising services, fostering continuous growth.

Last time we went through the SWOT analysis of CarMax. This time we are going through a SWOT analysis of Victoria’s Secret.  One of the largest retailers of lingerie and intimate wear in the US – Victoria’s Secret designs and manufactures lingerie and underwear for women. Victoria’s Secret also has a cosmetics and makeup collection. Victoria’s Secret prides itself on being a leading retailer of intimate clothes and personal items, and the company’s reputation for excellence is maintained through its 1,827 specialized locations and catalog distribution. Another factor that has helped Victoria’s Secret maintain its leadership position is its marketing initiatives. As the globe is being swept away by online businesses, marketing has taken a remarkable turn, and if you want to learn about the newest in the digital marketing field, go here –  check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. As a result, the purpose of this article is to supply you with useful information about the brand, including the most recent statistics, updates, and even how Victoria’s Secret came to dominate the lingerie sector. So, let’s get to know Victoria’s Secret a little more before we go into the SWOT analysis of Victoria’s Secret.

DMart - officially Avenue Supermarts Ltd, is one of India’s leading value-retail chains, known for everyday low pricing and lean operations. In 2024-25, it operated 415 stores across India and employed 13,971 permanent + 59,961 contractual staff. Its position in 2025 is that of a mature, cost-driven retailer facing both growth pressures and competitive disruption. Why analyze DMart via SWOT now? Because the Indian retail landscape is shifting rapidly: rising e-commerce, rising input costs, evolving consumer expectations. For entrepreneurs, marketers, and strategy students, understanding DMart’s internal and external levers offers rich lessons in scaling a retail business in a volatile environment. Before diving into the article, please note that the research and initial analysis for this piece were conducted by K. Sneharani Patra. She is a student of IIDE’s Online Digital Marketing course, May Batch 2025. If you found this analysis helpful, please feel free to reach out to her to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

W have heard about Sony’s marketing strategies and competitors, but now, we have a blog on one of its star products - PlayStation which has been a game changer in the gaming world. Let’s uncover its strengths, weaknesses, opportunities, and threats to understand where it really stands in the gaming industry today.  I would like to inform you that the research and initial analysis for this piece were conducted by Anshika Dhingra. She is a current student in IIDE's PG in Digital Marketing, March Batch 2025. If you found this helpful, feel free to reach out to Anshika Dhingra to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

The marketing strategy of Lowe’s encompasses a blend of traditional and digital tactics, targeting DIY enthusiasts and professional contractors alike. This article delves into Lowe’s advertising, target market, pricing strategy, and overall marketing strategy, highlighting the brand’s innovative approaches and successful campaigns.

The Ola business model integrates ride-hailing and electric mobility solutions. This business model of Ola case study examines Ola’s revenue streams, market strategies, and growth, showcasing how Ola’s business model sustains its leadership in the mobility sector.

Previously we looked into the enthralling SWOT Analysis of United Airlines, one of the world’s leading airlines in the United States. In this case study, we will analyse the marketing strategy of United Airlines. With the purpose of “Connecting people and uniting the world”, United Airlines is serving millions of people all over the world, from its formation to the present day. This formation has made United Airlines the world’s third-largest airline. They are constantly focused on providing customers with digital tools so that they can have a smoother and faster travel experience.  Identifying the growth of mobile bookings and introducing redesigned applications according to users’ feedback have helped United airlines grow a lot. So, any company needs to stay digital today. So, if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before starting with the marketing strategy of United Airlines, let’s look into the company’s history, products, and close competitors to get a better understanding.

ASOS envisions a world in which people are free to be themselves without fear of being judged. To try new things. to express oneself To be courageous and embrace life as the extraordinary adventure that it is. As a result, it ensures that everyone has an equal opportunity to discover all of the amazing things they are capable of – regardless of who they are, where they come from, or what they look like to the boss. It exists to assure you that you can be whoever you want to be. So, in this case study, we’ll learn about the marketing strategies of ASOS in depth. Based on an analysis of the best market opportunities, the marketing strategies define target markets and the value proposition that will be offered. It is essentially a formula for how a company will compete, what its goals should be, and what policies will be required to achieve these goals. So, let us begin by defining ASOS as a company in the following section below.

Harley-Davidson’s marketing strategy uses digital marketing, influencer partnerships, SEO, SEM, and experiential campaigns to connect with riders and strengthen brand loyalty. It also focuses on building an aspirational lifestyle around freedom, adventure, and community, rather than just selling motorcycles. Before diving into the marketing strategy of Harley-Davidson, I’d like to inform you that the research and initial analysis for this piece were conducted by Manan. He is a current student in IIDE's PG in Digital Marketing course (March 2025 Batch). If you find this case study on Harley-Davidson’s marketing strategy, feel free to reach out to Manan to send a quick note of appreciation for his fantastic research - he’ll appreciate the kudos!

Founded in 1907, Tata Steel is among the world’s most geographically diversified steel producers. With operations in 26+ countries and a legacy tied to the Tata Group, it remains an industrial cornerstone. But how is Tata Steel positioned in the current volatile steel market? Explore this deep-dive SWOT analysis to discover what future business strategists and entrepreneurs can learn from this century-old conglomerate.

TripAdvisor's business model revolves around providing valuable travel content and experiences through user-generated reviews, listings, and booking services. With a mix of advertising and transaction-based revenue, TripAdvisor generates revenue from both travel-related content and commission from bookings. Its digital-first model fuels rapid growth, offering a vast customer base across global markets.