In-Depth SWOT Analysis of QANTAS Airways – Company Overview and Highlights

Previously we looked into the SWOT Analysis Airbus, a leading international aerospace manufacturer. In this case study, we will analyse the SWOT Analysis of Qantas.

Australia’s flag carrier and largest airline in terms of fleet size, international flights, and overseas destinations is Qantas Airways Limited. Qantas Airlines is the world’s third-oldest airline still in operation, having started as a single international passenger trip in May 1935 and grown to become Australia’s largest airline.

Qantas’ marketing strategies helped rise in the airline industry. With response to current consumer trends and interests, marketing develops. If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah. 

Before we dive into the SWOT Analysis of Qantas, let’s take a look at the company, its history, finances, products, and opponents.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]