Previously we looked into the SWOT Analysis Airbus, a leading international aerospace manufacturer. In this case study, we will analyse the SWOT Analysis of Qantas.
Australia’s flag carrier and largest airline in terms of fleet size, international flights, and overseas destinations is Qantas Airways Limited. Qantas Airlines is the world’s third-oldest airline still in operation, having started as a single international passenger trip in May 1935 and grown to become Australia’s largest airline.
Qantas’ marketing strategies helped rise in the airline industry. With response to current consumer trends and interests, marketing develops. If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah.
Before we dive into the SWOT Analysis of Qantas, let’s take a look at the company, its history, finances, products, and opponents.