Latest Case Studies

TripAdvisor's business model revolves around providing valuable travel content and experiences through user-generated reviews, listings, and booking services. With a mix of advertising and transaction-based revenue, TripAdvisor generates revenue from both travel-related content and commission from bookings. Its digital-first model fuels rapid growth, offering a vast customer base across global markets.

To truly get into the marketing secrets of Patanjali, we first have to understand the brand itself. Before we dive into the clever strategies that made it a multi-billion-dollar company, let's quickly explore its journey, core values, and what makes it such a unique player in the Indian FMCG space. This will set the stage for our deep dive into the brand's media mix, campaign tactics, and the tangible results that define its success.

In our previous article, we learned in detail about the marketing strategy of Comprehensive Marketing Strategy of BMW. In this article, we are going to elaborate on the marketing strategy of Land Rover – One of the best luxury automotive companies. Land Rover is a division of the British multinational automotive company Jaguar Land Rover Automotive Plc. It creates high-end automobiles. We will focus on Land Rover’s marketing strategy in this case study. This article analyses a few marketing strategies used by the company to give you an idea of what they have been doing. Marketing is a vital component of a business’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing. If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction. This blog will go over the marketing strategy of Land Rover in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in. Let’s start with a quick synopsis of the business.

In our previous blog, we elaborated on The SWOT Analysis of D-Mart, one of India’s most famous retail corporations that operate a chain of hypermarkets in India. This time let’s dive into the SWOT Analysis of Meesho. Meesho is one of the fastest-growing reselling e-commerce platforms in India. Over the past 7 years, it achieved remarkable growth. Its main goal is to inspire, encourage and enable the vast majority of small businesses in India to step into the online world. One of the main reasons behind the huge success of Meesho is its marketing strategies. In today’s world marketing or more accurately digital marketing has a significant influence on consumer behaviour and influences many aspects of our lives. If you would like to learn more about digital marketing check out our Free Master Class on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. In this blog, we will be covering the SWOT analysis of Meesho. Before we get started, let’s start by learning about the company, its history, product and services, and its financial success.

Renowned for its delectable biscuits and a powerhouse in the FMCG realm, Britannia stands as a shining example of ingenious marketing tactics. From its humble beginnings in 1892, where a mere investment of Rs. 295 sparked its journey in Kolkata, the brand has evolved into a colossal player in the biscuits market, boasting a staggering valuation of Rs. 12,400 crore today. To sustain its massive presence in the Indian market, it employs some of the biggest digital marketing budgets in the country. To understand digital marketing and marketing campaigns better, in this blog we will take a deep dive into marketing strategy of Britannia to promote itself. With no further ado, let us begin by learning more about the marketing strategy of Britannia.

Bata India has maintained its strong foothold as a global leader in footwear, with a robust strategy that combines traditional marketing channels and modern digital tactics. Their focus on customer experience, sustainable growth, and omnichannel strategy has led to significant expansion, particularly in India. Bata's marketing approach stands as an example of leveraging both old-school tactics and innovative digital solutions to stay relevant in the competitive retail space.

Previously, we saw the detailed digital marketing strategy of Gymshark. Today we are going to see the irresistible SWOT analysis of Gymshark.  Gymshark – a true shark in the market and a perfect example of how a local business gets successful using digital marketing strategies at its best. Gymshark is currently a major player in the fitness clothing industry giving tough competition to veteran fitness brands like Adidas, Nike & Puma.  Gymshark has been making perfect use of social media since it was founded in the year 2012. As the world was online and still shifting online, the marketing techniques are changing which is digital marketing. If you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we begin with the SWOT analysis of Gymshark, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines. It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines. This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company. Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is.

Subway's business model revolves around a franchise-driven structure, an affordable and customizable menu, and a global presence. With over 36,000 locations worldwide, it leverages local entrepreneurs, low-investment formats, and healthy eating trends to stay competitive and scalable.

Several brands lead to great success stories and Hermes is one of them. Being a French high-end luxury fashion brand, it has been established for almost two centuries now. It is renowned for its fashion and luxury products and is also recognized as the world’s leading luxury brand with an image of wealth, quality, and style. This case study about the Marketing Strategy of Hermes explains the brand from a marketing viewpoint. It goes through knowing about the Hermes brand, its 4P of marketing mix strategy, marketing, and campaign strategy, and digital presence.  So let us start by knowing about the company in the coming section.

Pizza Hut, a global pizza restaurant chain, has carved out a massive space in the pizza industry since its founding in 1958. Known for its wide variety of pizzas, pasta, and other menu items, Pizza Hut enjoys a prominent market presence worldwide. The brand's ability to innovate with new flavors and its strategic marketing have been key in maintaining its leading position. How does this legacy brand manage challenges while seizing new opportunities? Let's dive into its SWOT analysis to explore further.

Yamaha is a global powerhouse renowned for motorcycles, marine engines, musical instruments, and audio products, boasting wide market penetration and innovation leadership in 2025. Despite competitive pressures and evolving consumer preferences, Yamaha maintains strong brand equity and product diversity. How does Yamaha navigate growth and challenges to retain its leadership across multiple industries? This analysis offers valuable insights for entrepreneurs and business students.