Latest Case Studies

Alibaba is one of the world’s largest e-commerce and cloud computing conglomerates, dominating China’s digital economy while expanding its global footprint. In 2025, Alibaba leverages AI innovation and diverse business operations to boost growth. But how will it navigate regulatory challenges and fierce competition internationally? This SWOT analysis offers entrepreneurs and business students vital insights into Alibaba’s competitive positioning and future prospects.

IBM’s business model revolves around innovative digital marketing, diverse business units, and robust technology strategies. This case study explores the intricacies of IBM’s business model, including market analysis, product offerings, revenue model, and strategic alliances, highlighting how IBM makes money and maintains its industry leadership. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Looking for the SWOT analysis of Snapchat? Hang on to learn more about Snapchat’s strengths, weaknesses, opportunities and threats with a complete infographic. But, first, have a look at how new Instagram Reels insights features is going to help creators.  Snapchat is one of the most popularly used social media platforms in the world. With its widespread demand, the site has over 360 million active monthly users, with 3 billion snaps generated every day as of January 2020. Another aspect that made Snapchat the most user friendly and viable is its digital marketing strategies and marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we begin with the SWOT analysis of Snapchat, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Dabur is one of India's largest and most trusted FMCG companies, known for its Ayurvedic and natural products. With a vast portfolio that includes healthcare, personal care, and food products, Dabur holds a strong position in the market. But how does this brand sustain its edge in a competitive environment? Read on to explore Dabur's current SWOT analysis and understand why it matters for entrepreneurs and business students alike.

Previously, we learned about the SWOT analysis of Corona. In this blog, we’ll look through the marketing strategy of Corona, which is the top-selling imported beer brand in the United States. The objective is to learn and get insights as to how Corona became USA’s most popular beer brand and continues to do so. Marketing is an integral element of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend. We will learn the entire marketing strategy of Corona by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

American Express (Amex) remains a global leader in premium payment solutions, combining a prestigious legacy with technology-driven innovation in 2025. Despite fierce competition and shifting consumer needs, Amex's brand strength and customer loyalty continue to set it apart. How is American Express navigating evolving market dynamics to maintain its leadership? This deep dive SWOT analysis offers entrepreneurs and business students vital insights into Amex’s strategic position.

In our previous blog, we studied the comprehensive business model of Tesco, one of the world’s largest retailers that currently operates in 11 different countries. Here we will be doing a detailed SWOT Analysis of Asda. As the world right now struggles to go out and shop even their basic necessity products, we have our amazing online stores who without any hesitation drop out needful things at our doorstep. Well, that’s how Asda works, or in fact, is one step ahead.  Asda is a lifestyle and retailer supermarket chain with over 630 stores and a 14.4% market share! It was declared Retailer of the year in 2019, isn’t that amazing? The company has partnered with worldwide businesses to provide the customer with what they are looking for. Asda is also working on their impact on environmental operations i.e. the products they sell and the suppliers who produce them. Supermarkets, superstores, supercentres and over 19 million customers. So what does Asda exactly do to engage their customers into merchandising their products to them and requisition their products? Well, the answer is, Asda has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE. Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Asda.  Before we get started with the SWOT Analysis of Asda, let’s learn a little bit about the firm, its products and services, and its competitors.

Previously we saw the Marketing Strategy of McDowell, today let’s explore the SWOT analysis of Real Fruit Juice. Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.  The company achieved its success due to its high-quality products and proper marketing strategies. Marketing is an essential factor for the success of any company. Post-pandemic marketing took a digital shift known as digital marketing. If you want to know about digital marketing, check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. This blog will explore the SWOT analysis of Real Fruit Juice but before that let’s have a look at some of the facts about the company.

Bajaj Finance's business model is built on offering consumer loans, insurance, and wealth management products, combined with a robust digital infrastructure. This strategy allows them to provide accessible financial solutions while maintaining high profit margins. Bajaj Finance achieves this through its strategic partnerships, technology-driven operations, and focus on customer service.

The brand's approach is a highly effective system driven by viral social media content, an unwavering focus on direct-to-consumer sales, and high-impact performance SEO, all of which combine to build brand awareness, reinforce its low-fare promise, and drive its financial success. This case study delves into the core components of Ryanair's marketing, telling you how the airline leverages simplicity, controversy, and digital savviness to dominate the budget travel market. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Teerth Makwana, a current student in IIDE’s PG Digital Marketing Course (March 2025 Batch). If you find this case study on Ryanair’s marketing strategy helpful, feel free to reach out to Teerth to send a quick note of appreciation for their fantastic research - they’ll appreciate the kudos!

The Coca-Cola Company is an American multinational beverage corporation, that became world-renowned soon after its inception in 1892. While the company offers many beverages and has expanded its product portfolio extensively over the years, its name remains to be strongly synonymous with its classic cola drink. For leading businesses, having a strong online presence is a must and it is one of the reasons why the company invest so much in marketing – marketing has been the main reason behind Coca-Cola’s success.  In this blog, we shall be discussing the marketing mix of Coca-Cola in detail. Covering all the 4Ps strategies. Let us begin by getting to know the company better first. Note: Currently, digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We have previously written an article on the SWOT analysis of HelloFresh – a publicly-traded German meal-kit company. This time we are back with another blog on the SWOT analysis of Tyson. Tyson is one of the leading meat food manufacturers in the United States. The company was established in 1935 and since it’s been successful in the continued production of meat foods.  One of the main aspects that made Tyson be one of the top food manufacturers is its marketing efforts. As everything is getting digitalised, the way of marketing too changed. If you’re interested in learning the way of marketing from the best, check out our Free MasterClasses on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. So, are you ready to grasp how Tyson became so successful in the food industry? In this blog, we will learn about the SWOT Analysis of Tyson and decode the answer. Before we start, let us take a quick glance at Tyson the company, its founding, products, financial status and competitors.