An Elaborated SWOT Analysis of Snapchat- One of the World’s Fastest-Growing Messaging App

Looking for the SWOT analysis of Snapchat? Hang on to learn more about Snapchat’s strengths, weaknesses, opportunities and threats with a complete infographic. But, first, have a look at how new Instagram Reels insights features is going to help creators

Snapchat is one of the most popularly used social media platforms in the world. With its widespread demand, the site has over 360 million active monthly users, with 3 billion snaps generated every day as of January 2020.

Another aspect that made Snapchat the most user friendly and viable is its digital marketing strategies and marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of Snapchat, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.