🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
Instagram is rolling out several new features aimed at creators and businesses which will give access to insights for Instagram’s Reels and Live videos.
What are Instagram Reels & Why did they gain popularity?
Instagram in early 2020 released its Reels mode, taking a leaf from books of increasingly popular short-video platform TikTok.
Reels are 15-second short fun and engaging videos that can have sound effects and background music addable to them. (Exactly what users do on TikTok.) Instagram Reels have an extensive music library including numerous modern top hits from established artists.
It gained massive popularity because of its high-level engagement with the audience and especially after TikTok was banned in some countries. It served as the best replacement for TikTok creators.
Although, we always felt that the format of the reels was missing the detailed engagement data. Creators had no way of knowing where their content performed the best or vice versa. But now, with the introduction of Instagram’s New Reels and IG Live Insights, it is going to fill in the missing piece.
So read on to understand these new features, how they’re going to help creators & how you can access them.
The features that have been introduced are:
Karan Shah
Founder and CEO at IIDE
Updated on: Sep 6, 2024
3 min read
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).