In Depth S.W.O.T Analysis of American Express

This article will be discussing the SWOT analysis of American Express. With its strengths, weaknesses, opportunities, and threats, the company analyzes the brand. The strengths and weaknesses are internal drivers in American Express Company SWOT Analysis, whilst external elements are opportunities and threats.

SWOT Analysis is an established management framework that helps a brand such as American Express Company to measure its company and performance against rivals and the industry. SWOT analysis is an essential tool for the strategic planning of the firm. This study case would help you to know more about the SWOT analysis of American Express.

Let’s get started with an overview of the company and then we will move forward with the SWOT analysis of American Express. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 17, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.