The blog was previously written by our virtual interns on the in-depth case study of Dabur which include marketing strategy and also SWOT analysis of Dabur. However, this particular blog full-fledged pays attention to granting the SWOT analysis of Dabur.
Dabur India is a household name in the natural foods and ayurvedic industry, and a company that is famous for its marketing efforts. Based on the background of around 135 years of experience and quality, Dabur India Limited is one of the largest Ayurvedic and natural health care companies in the world with a product range of more than 250+ herbal & ayurvedic items.
Wonder how Dabur captured a huge portion of the market? The answer is Dabur’s marketing strategies. And in its marketing strategy, digital marketing has played a vital role.
Digitally marketing products in the right way has been considered to be the new normal. Digital marketing is a new unique way that people look out for to market their products. Digital marketing includes websites, channels, and the internet in general. To know and learn more regarding the same, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.
Before we get started with the SWOT Analysis of Dabur, let’s first look up at the firm, its products and services, and its competitors.
