Latest Case Studies

Some brands have grown exponentially since their inception. Hyundai is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Hyundai’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Hyundai Hyundai Motor Company or popularly known as Hyundai is a South Korea-based multinational company that deals in the manufacturing of automobiles. Founded in the mid 20th century by Chung Ju-Yung, the company has its headquarters in Seoul, South Korea with Chung Eui-sun as the chairperson and Eon Tae-ha and Jae Hoon-chang as the CEO and president. Hyundai Motors has its roots in countries like Turkey, South Korea, China, North America, India, the Czech Republic, Russia, and Brazil. Hyundai sells its vehicles in 190+ countries through 6,000 dealerships and showrooms. Hyundai presently has eight research facilities in Korea and four foreign centers, including the Hyundai America Technical Center in Ann Arbor, Michigan, and the Hyundai California Design Center in Fountain Valley, California. Hyundai’s automotive technology centers employ about 4,100 researchers and operate on 5% of the current revenue budget. Now that we are discussing Hyundai, let’s take a look at their marketing strategy too. What’s new with Hyundai? Here’s what was buzzing around Hyundai recently: 10th July 2023 : Hyundai develops a compact SUV in India to increase market share as competitors gain ground. 22nd Dec 2022 : Hyundai has announced a price increase for all vehicles beginning in January 2023. 23rd June 2023 : Hyundai Exter SUV production begins: July 10th launch 17th July 2023: 2023 Hyundai Santa Fe revealed with a radical redesign 14th July 2023 :The Hyundai Electric Car you will hear coming. Let’s now understand the target audience of Hyundai better with the help of a buyer persona.

Xiaomi Corporation, one of the most influential consumer electronics brands globally, continues its journey from being a “budget smartphone disruptor” to an integrated tech ecosystem player in 2026. With strong roots in smartphones, smart homes, IoT, and now electric vehicles (EVs), Xiaomi is redefining its position in the competitive global market. In this blog, we’ll explore Xiaomi’s internal strengths and weaknesses, as well as the external opportunities and threats it faces in 2026. Whether you’re a business student, marketing enthusiast, or tech strategist, this analysis offers valuable insights into how Xiaomi balances growth, innovation, and brand transformation. Before diving into the blog, we would like to inform that the research and analysis of this content is done by Srishti Kumari, who is a studen on IIDE's Online Digital Marketing Course. If you like this read, please reach out to Srishti on LinkedIn to apprecieate her. She will be over the moon.

HelloFresh prioritised profitability by streamlining its marketing, cutting costs, and shifting its product mix toward ready-to-eat (RTE) offerings. Primary channels included email marketing, SEO, and influencer partnerships, with a strategic focus on retention. By educating users on healthier, convenient food options, HelloFresh positioned RTE as a solution for busy lifestyles.

Myntra leads India’s online fashion with AI personalisation and influencer-driven campaigns that make shopping feel personal. This case study examines Myntra's marketing strategy, analysing its unique marketing approaches and digital marketing tactics.

Reliance marketing strategy combines digital, traditional, and experiential channels to build a seamless ecosystem across telecom, retail, fashion, and entertainment. Leveraging app notifications, influencer campaigns, OTT streaming, and omnichannel retail, the brand drives engagement, loyalty, and innovation, with future growth opportunities in AI, AR/VR, quick-commerce, and sustainability. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Neelam Ranka, a current student in IIDE’s Post Graduation in Digital Marketing Course (Mar’ 2025 Batch). If you find this case study helpful, feel free to reach out to her with a quick note of appreciation for her fantastic research - she’ll love the kudos!

Mahindra & Mahindra is a prominent multinational company known for its innovations in automotive, agriculture, and IT. The brand continues to lead in sectors like tractors and utility vehicles, but how does it fare in the competitive landscape of 2026? This SWOT analysis provides a clear view of Mahindra’s strategic position, valuable for entrepreneurs and business students alike, as they navigate the company’s strengths, weaknesses, opportunities, and threats.

Coca-Cola’s business model is built on a global distribution network, strong brand recognition, and diverse product offerings. The brand leverages strategic partnerships, cost-effective manufacturing, and targeted marketing to dominate the beverage industry. Coca-Cola’s model ensures high profit margins while maintaining market competitiveness. Discover how Coca-Cola’s strategy fuels its success.

Continuing our exploration of renowned biscuit brands, after delving into Parle’s comprehensive SWOT analysis, today we shift our focus to unveil the SWOT Analysis of Oreo, a globally acclaimed and highly sold biscuit phenomenon. Oreo is one of the biggest biscuit companies owned by Cadbury in India. It is a sandwich cookie filled with cream. Originally owned by Mondelez International. The Oreo was introduced on March 6, 1912. It has a global market selling in 165 countries. Oreo was launched in India in 2011. Oreo is the most loved and famous biscuit in India. Oreo is one of the famous biscuits brands on social media with 3.2 Million followers. Do you know what makes Oreo have this number of followers? The answer is Oreo’s effective application of digital marketing strategies. If you also want to learn about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will look at the SWOT analysis of Oreo, but before that let’s have a look at the company overview. 

Globe Telecoms, a leading telecommunications company in the Philippines, holds a prominent position in the industry. With innovations in mobile services, broadband, and digital solutions, Globe has adapted to changing market demands. How does it fare in 2025 with increasing competition and a rapidly evolving market? Dive deeper into Globe Telecom's SWOT analysis to understand its current standing and future trajectory.

Ferrari - the symbol of luxury, speed, and Italian craftsmanship continues to dominate the global supercar market in 2026. Known for its iconic Prancing Horse logo and unmatched engineering, Ferrari blends tradition with innovation as it moves toward electrification. But in an era of changing mobility and sustainability demands, can Ferrari keep leading the race? Let’s dive into the SWOT Analysis of Ferrari to uncover the power behind its enduring legacy. This article’s research and analysis were conducted by Shruti Tiwari, a dedicated student of IIDE’s Online Digital Marketing Course May Batch 2025. If this SWOT analysis provided useful insights, don’t hesitate to send Shruti Tiwari a note of appreciation - your feedback will be warmly received!

The marketing strategy of GAP aims to target different segments of clothing by utilising different brands. GAP’s marketing strategy leverages personal connection to build a more personal connection with their target audience. They perform promotional activities to generate brand awareness, increase customer engagement, and generate sales.

Jollibee is a multinational fast-food chain of restaurants owned by Jollibee Foods Corporation(JFC). Jollibee was established in 1978 by Tony Tan Caktiong and since then Jollibee has been dominating the market of the Philippines.  Today, we will be decoding the marketing mix of Jollibee in depth. You can also visit our blogs to read other case studies. Before we break the ice, let’s know what the company is about