Decoding Samsung’s Marketing Strategy: Success in the Tech Industry

Samsung is one of the international firms that are successful in identifying changes, reacting to them, and giving appropriate solutions in today’s quickly expanding globe. It was founded in 1938 and is now one of the world’s most valuable brands, delivering a wide range of electrical devices. Samsung is the largest chaebol in South Korea, with multiple related businesses, the majority of which are grouped under the Samsung brand. It has the eighth-greatest worldwide brand value as of 2020.

It is also know for its quirky & competitive marketing campaigns, a few of which we will discuss below.

Let’s take a deeper dive into the Marketing Strategy of Samsung and other topics like SWOT Analysis, the Latest Marketing Campaigns, the Digital presence of the company, and much more which has made the company rank among One of the Top 5 electronics manufacturers across the Globe.

Let us first learn more about the company before we begin.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]