Decoding Samsung’s Marketing Strategy: Success in the Tech Industry 2025

Samsung’s marketing strategy in 2025 continues to prove why it’s a global tech titan. With a stronghold across smartphones, appliances, and semiconductors, Samsung leverages omnichannel marketing to remain top-of-mind.

In 2025, its focus has been on:

  • Influencer-driven tech launches
  • Social media engagement across Instagram and YouTube
  • AI-powered personalisation in content and CRM

Its strategy blends performance marketing, celebrity endorsements, and retail integration to dominate globally.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Jul 18, 2025

About Samsung

samsung logo

Founded in 1938 in South Korea by Lee Byung-Chul, Samsung began as a trading company before pivoting to electronics in the 1960s. Today, it is one of the world’s largest tech giants, renowned for smartphones, televisions, and semiconductors.

With operations in over 80 countries and a global workforce of more than 266,000, Samsung’s scale is immense. The Galaxy series alone contributes to its massive smartphone market share.

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Marketing Objective or Business Challenge

Samsung faced three main challenges:

  • Apple’s growing dominance in the premium smartphone segment
  • Retaining relevance among Gen Z
  • Driving adoption of ecosystem products like Galaxy Buds, Watch, and SmartThings

The 2025 strategy targeted these challenges with omnichannel, digital-first campaigns focusing on brand recall, ecosystem sales, and community-led content.

Buyers Persona:

Isha Aggarwal

Metropolitan Cities

Occupation: Intern

Age: 21 years old

Motivation

  • Crave cutting-edge tech with style
  • Follow smartphone launches closely
  • Value product integration (phone + watch + earbuds)
  • Love short-form videos & influencer opinions

Interests & Hobbies

  • Videography 
  • Editing 
  • Explore AI tools

Pain Points

  • Confused by competing features in different brands
  • Need value-for-money upgrades
  • Get influenced by aesthetics + camera quality

Social Media Presence

  • Instagram 
  • Youtube
  • Tumblr
  • X

Marketing Channels Used by Samsung

1. Digital Marketing

  • Social Media: Samsung uses Instagram, YouTube Shorts, Threads, and Twitter for engagement, product reveals, and user-generated content
  • Influencer Collaborations: The brand has partnered with tech YouTubers and lifestyle influencers across India and globally
  • SEO + SEM: Samsung highly focuses on transactional keywords like "best Android phone 2025," "Samsung Galaxy vs iPhone"
  • Content Marketing: Samsung has put efforts into publishing comparison blogs, FAQs, and tutorial videos to drive organic traffic
  • App & Push Notifications: Early access and launch alerts through the Galaxy Store and SmartThings are sent to the customers
  • Email Marketing: Samsung throws personalised campaigns using Galaxy Club data 

2. Traditional Marketing

  • TV Commercials: Another strong tactic was to focus on premium models and festive campaigns
  • Print Media: Launch-specific features in Economic Times, Mint, and India Today
  • Retail Integrations: Samsung offers exclusive store experiences in Croma and Reliance Digital 

BMW, like Samsung, thrives on innovation and brand strength - see how it plays to its advantages in this SWOT analysis of BMW.

Samsung Marketing Strategy Breakdown

1. Influencer Marketing

  • Samsung collaborated with top tech creators like Geeky Ranjit, TechBurner, and global icon MKBHD to unbox and review the Galaxy S25 and Z Fold 6

techburner X samsung

  • It launched the #FlexYourFold challenge on Instagram Reels, showcasing foldable usability in daily life
  • Micro influencers showed "Shot on Galaxy" moments in everyday scenarios, pushing authenticity

2. Social Media Campaigns

  • Galaxy Buds 3 campaign focused on meme-driven reels with the line "Hear the Future"
  • Samsung's product explainer videos went viral on YouTube Shorts, featuring creators breaking down device capabilities in 30 seconds
  • The real-time engagement on Threads helped in handling FAQs during launch events

3. Content Strategy

  • The blogs around comparisons like "Galaxy S25 vs iPhone 15 Ultra" ranked organically

Galaxy S25 vs iPhone 15 Ultra.avif

  • The YouTube videos titled "What I wish I knew before buying Galaxy Z Fold 6" garnered high CTR
  • Samsung's India website is optimised to rank for featured snippets for tech keywords

4. App & CRM Integration

  • SmartThings app sent usage-based alerts and upgrade recommendations
  • Samsung Galaxy Club loyalty emails used AI to send custom upgrade offers
  • The brand has also integrated WhatsApp for order updates and feedback collection

5. Retail + Digital Synchronisation

  • Launch day events are streamed via YouTube, integrated with QR-based AR demos in-store
  • Personalised demos are offered at experience zones, bookable via the Samsung app

Results & Impact

  • Over 1.3 million Galaxy S25 units sold in India in just 45 days post-launch
  • #FlexYourFold campaign recorded 85M+ organic impressions and thousands of UGC entries
  • YouTube Shorts saw 33% engagement growth YoY in Q1 2025
  • Galaxy Buds 3 became the #1 selling premium TWS device in India for 2 consecutive quarters
  • Samsung retained its #2 global smartphone position, maintaining strong loyalty in India

What Worked & Why

  • Creator-first strategy helped gain trust and scale reach organically across tech communities
  • Personalisation via CRM drove engagement and higher conversion, especially for accessory bundles
  • Retail and digital synergy improved demo-to-purchase rates in offline stores

What Didn’t Work & Why

  • Low traction on Twitter (X) as users migrated to Threads and Instagram
  • Fold series pricing alienated budget-conscious consumers in Tier 2 cities
  • AR campaigns did not scale effectively outside metro regions due to tech limitations and awareness gaps

IIDE Student Recommendations: Key Areas for Brand Improvement

1. Target Tier 2 with Bundled Value Offers

Samsung can attract budget-sensitive customers with Galaxy "value kits" - combining phone, watch, and earbuds under special EMI offers. Promoting this during festivals like Diwali with regional influencers can improve conversion.

2. Improve Platform Diversity

Samsung’s lack of presence on Threads and Pinterest is a missed opportunity. Threads can be used for AMAs with engineers, while Pinterest can promote smart home setups, digital desks, and design-forward content featuring Galaxy Tab and SmartThings.

3. Expand Experiential Campaigns

Beyond flashy unboxings, creators can showcase how Galaxy devices enhance productivity, content creation, and wellness. A "Day in My Life with Galaxy" video format could resonate across niches.

4. Gamify Loyalty & Engagement

Samsung can gamify its Galaxy Club program by adding rewards, progress badges, and referral missions. This can boost engagement, build community, and encourage users to explore more features.

5. Elevate Sustainability Communication

Samsung’s efforts in sustainable packaging and carbon-neutral goals are not well communicated. Short educational reels, behind-the-scenes factory videos, and QR-linked visuals at retail shelves can amplify brand trust.

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Conclusion

Samsung’s marketing strategy in 2025 is a masterclass in integrating tech, content, and personalisation. By doubling down on community-led storytelling, real-time CRM, and digital-first experiences, it has managed to stay relevant and aspirational in a fiercely competitive market.

However, to further solidify its dominance, Samsung must focus on market expansion in Tier 2 regions, improve omnichannel discovery, and educate users better about sustainability and device integration.

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.