Samsung is one of the international firms that are successful in identifying changes, reacting to them, and giving appropriate solutions in today’s quickly expanding globe. It was founded in 1938 and is now one of the world’s most valuable brands, delivering a wide range of electrical devices. Samsung is the largest chaebol in South Korea, with multiple related businesses, the majority of which are grouped under the Samsung brand. It has the eighth-greatest worldwide brand value as of 2020.
It is also know for its quirky & competitive marketing campaigns, a few of which we will discuss below.
Let’s take a deeper dive into the Marketing Strategy of Samsung and other topics like SWOT Analysis, the Latest Marketing Campaigns, the Digital presence of the company, and much more which has made the company rank among One of the Top 5 electronics manufacturers across the Globe.
Let us first learn more about the company before we begin.