Decoding Samsung’s Marketing Strategy: Success in the Tech Industry

Samsung is one of the international firms that are successful in identifying changes, reacting to them, and giving appropriate solutions in today’s quickly expanding globe. It was founded in 1938 and is now one of the world’s most valuable brands, delivering a wide range of electrical devices. Samsung is the largest chaebol in South Korea, with multiple related businesses, the majority of which are grouped under the Samsung brand. It has the eighth-greatest worldwide brand value as of 2020.

It is also know for its quirky & competitive marketing campaigns, a few of which we will discuss below.

Let’s take a deeper dive into the Marketing Strategy of Samsung and other topics like SWOT Analysis, the Latest Marketing Campaigns, the Digital presence of the company, and much more which has made the company rank among One of the Top 5 electronics manufacturers across the Globe.

Let us first learn more about the company before we begin.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 29, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.