Latest Case Studies

Previously we looked into the SWOT Analysis of one of South Asia’s most known electronic retailers, Panasonic. This time, we will delve into the SWOT Analysis of Sony Corporation in full depth Sony is a well-known global consumer electronics brand from Japan, with a reputation for cutting-edge technology, innovative digital concepts, and superior after-sales support. They began their sales mid-1900s and since then have made a name for themselves for unwavering quality. One of Sony’s fallbacks is its marketing strategy, putting them at a disadvantage regardless of their superior quality products. Marketing evolves with time, according to the demands and preferences of the present population. If you want to learn more about doing effective marketing in today’s world, check out the Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE. Do you want to learn about how Sony Corporation has flourished over the years and the factors that helped it become a global giant? In order to answer that, in this case study, we will do a detailed SWOT Analysis of Sony Corporation. Before we begin, let us learn more about Sony, its founding, products, financial status and competitors. About Sony  The Sony Corporation is a Japanese multinational business with headquarters in Tokyo. It is a significant technological business that is one of the world’s largest producers of consumer and professional electronic goods, as well as the world’s largest video game console manufacturer and publisher.  The electric rice cooker was the company’s first consumer product. Despite the dismal sales of this product, Totsuko, as the company was known then, didn’t suffer a significant setback as it had a profitable repair operation for radios and other electrical equipment. The company went big when they released their very own music device which was powered by a transistor. In the 1960s and 1970s, Sony moved into the international markets of the United States and Europe, and it has been a significant worldwide player – long before most of its competitors. Quick Stats About SONY Founder Masaru Ibuka Year Founded 1946 Origin Minato City, Tokyo, Japan No. of Employees 109,700 Company Type Public Market Cap $139.77 Billion Annual Revenue ¥8.999 Trillion Net Profit ¥1.191 Trillion What’s new with Sony? Here’s what was buzzing around Sony recently: Sony PlayStation 5 VR2 headset: The PlayStation 5 VR2 headset is scheduled to be released in early 2023. It features a high-resolution display, eye tracking, and haptic feedback to provide a more immersive VR experience. Sony PlayStation 5 Pro console: There are rumors that Sony is developing a PlayStation 5 Pro console, which would be a more powerful version of the current PlayStation 5 console. However, Sony has not confirmed these rumors. Sony PlayStation Plus revamp: Sony is revamping its PlayStation Plus subscription service in 2023. The new service will offer three tiers of subscription, with each tier offering different benefits, such as access to a library of games, online multiplayer gaming, and cloud gaming. Sony Xperia 1 IV smartphone: The Xperia 1 IV is Sony’s latest flagship smartphone. It features a 6.5-inch AMOLED display with a 120Hz refresh rate, a quad-camera system, and a Qualcomm Snapdragon 8 Gen 1 processor. Sony Xperia Pro-I smartphone: The Xperia Pro-I is a unique smartphone that features a dedicated camera module with a large 1-inch sensor. This makes it one of the best smartphones for photography and videography. Sony WH-1000XM5 noise-canceling headphones: The WH-1000XM5 are Sony’s latest flagship noise-canceling headphones. They feature improved noise cancellation, better sound quality, and a more comfortable design. Sony WF-1000XM5 noise-canceling earbuds: The WF-1000XM5 are Sony’s latest flagship noise-canceling earbuds. They feature improved noise cancellation, better sound quality, and a more comfortable design. Sony Bravia XR TVs: Sony’s Bravia XR TVs feature a new Cognitive Processor XR that uses artificial intelligence to improve the picture and sound quality. Sony Airpeak S1 drone: The Airpeak S1 is Sony’s first professional drone. It is designed for cinematographers and photographers who need a high-quality drone for aerial photography and videography. Sony Vision-S 02 electric car: Sony is developing an electric car called the Vision-S 02. It is a seven-seater SUV that is expected to be released in 2025. Sony AI: Sony is investing heavily in artificial intelligence (AI). The company is developing AI-powered products and services for a variety of industries, including healthcare, finance, and entertainment. Let’s now understand the target audience of Sony better with the help of a buyer persona.

We have previously written an article on the SWOT analysis of Chipotle; this time we are back with another article on SWOT analysis of Dunkin’. Dunkin’ Donuts was based on the belief that victory arrives at those who concentrate on accomplishing what they do correctly. With an easy coffee and baking formula, the fast-food chain evolved not only as a family name but also the speediest expanding in the U.S and all over the world with 13,000 stores across the globe. Even though Dunkin’ is a 1950’s brand, its marketing tactics have been updated with the latest trends. Dunkin’ markets its product offline as well as online. But, Dunkin’’s central focus has been digital marketing since the beginning of digital marketing popularity.  However, if you feel the urge to grasp more knowledge about digital marketing. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah. This blog has been written to gain a thorough understanding of Dunkin’ company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Dunkin’.

In our last blog, we discussed in-depth the Marketing Strategy of Hindustan Unilever. In this article, we will go over the marketing strategy of Danone. This blog will give you enough details about Danone’s extended marketing plan and a full 360-degree marketing strategy with their campaigns and target market. It includes details about their STP analysis and a company overview. The brand’s ubiquity and persistent marketing efforts, which have contributed to its current state, are two of its most distinguishing features. To learn more about marketing and one of its trending career options digital marketing watch this Free Digital Marketing Masterclass by our CEO Karan Shah. This blog post will cover every aspect of Danone’s marketing approach but before that Let’s erudite about the company’s history, target market, and online presence.

Samsung’s marketing strategy in 2026 continues to prove why it’s a global tech titan. With a stronghold across smartphones, appliances, and semiconductors, Samsung leverages omnichannel marketing to remain top-of-mind. In 2026, its focus has been on: Influencer-driven tech launches Social media engagement across Instagram and YouTube AI-powered personalisation in content and CRM Its strategy blends performance marketing, celebrity endorsements, and retail integration to dominate globally.

Hindustan Unilever (HUL) is one of India’s largest FMCG companies, trusted for brands like Dove, Surf Excel, Lakme, and Horlicks. Its marketing strategy is a seamlessly integrated approach that combines targeted digital outreach, including SEO, influencer partnerships, and precision-led Google and Facebook Ads, with a strong omnichannel retail presence to ensure accessibility and convenience. At its core, HUL focuses on empowering parents with trusted expert knowledge and solutions, positioning itself as a reliable partner in nurturing their family’s health and wellness. With over 40% of ad spends on digital media, HUL uses social-first campaigns and quick commerce platforms to stay relevant, while its offline network ensures nationwide availability.

Universal Pictures’ marketing strategy focuses on leveraging digital media, strategic partnerships, and immersive experiences to promote their films. This approach ensures broad audience reach and engagement, maintaining their position as a leader in the entertainment industry. The case study delves into their effective marketing tactics and recent campaigns.

Founded over 150 years ago, the Tata Group is one of India's most respected and diversified conglomerates, spanning a range of industries from steel to software, tea to Tata Motors. But how does such a legacy brand stay relevant in 2026? Let’s break down the SWOT analysis of Tata Group to understand what keeps it strong, where it struggles, and what it needs to look out for. A must-read for every business student and entrepreneur aiming to learn from legacy brand strategies.

Some brands have grown exponentially since their inception. Hyundai is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Hyundai’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Hyundai Hyundai Motor Company or popularly known as Hyundai is a South Korea-based multinational company that deals in the manufacturing of automobiles. Founded in the mid 20th century by Chung Ju-Yung, the company has its headquarters in Seoul, South Korea with Chung Eui-sun as the chairperson and Eon Tae-ha and Jae Hoon-chang as the CEO and president. Hyundai Motors has its roots in countries like Turkey, South Korea, China, North America, India, the Czech Republic, Russia, and Brazil. Hyundai sells its vehicles in 190+ countries through 6,000 dealerships and showrooms. Hyundai presently has eight research facilities in Korea and four foreign centers, including the Hyundai America Technical Center in Ann Arbor, Michigan, and the Hyundai California Design Center in Fountain Valley, California. Hyundai’s automotive technology centers employ about 4,100 researchers and operate on 5% of the current revenue budget. Now that we are discussing Hyundai, let’s take a look at their marketing strategy too. What’s new with Hyundai? Here’s what was buzzing around Hyundai recently: 10th July 2023 : Hyundai develops a compact SUV in India to increase market share as competitors gain ground. 22nd Dec 2022 : Hyundai has announced a price increase for all vehicles beginning in January 2023. 23rd June 2023 : Hyundai Exter SUV production begins: July 10th launch 17th July 2023: 2023 Hyundai Santa Fe revealed with a radical redesign 14th July 2023 :The Hyundai Electric Car you will hear coming. Let’s now understand the target audience of Hyundai better with the help of a buyer persona.

Amazon’s business model blends mass-market retail, broad third-party marketplace services, subscription membership (Prime), online advertising, and cloud computing (AWS). This mix enables Amazon to offer a vast selection and low prices, fuel recurring income, and capitalise on high-margin segments. Scalable logistics, strong data analytics, and AWS’s profitability unlock market leadership and long-term growth. Want the full breakdown? Keep scrolling to uncover the strategy secrets behind it. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Xiaomi Corporation, one of the most influential consumer electronics brands globally, continues its journey from being a “budget smartphone disruptor” to an integrated tech ecosystem player in 2026. With strong roots in smartphones, smart homes, IoT, and now electric vehicles (EVs), Xiaomi is redefining its position in the competitive global market. In this blog, we’ll explore Xiaomi’s internal strengths and weaknesses, as well as the external opportunities and threats it faces in 2026. Whether you’re a business student, marketing enthusiast, or tech strategist, this analysis offers valuable insights into how Xiaomi balances growth, innovation, and brand transformation. Before diving into the blog, we would like to inform that the research and analysis of this content is done by Srishti Kumari, who is a studen on IIDE's Online Digital Marketing Course. If you like this read, please reach out to Srishti on LinkedIn to apprecieate her. She will be over the moon.

HelloFresh prioritised profitability by streamlining its marketing, cutting costs, and shifting its product mix toward ready-to-eat (RTE) offerings. Primary channels included email marketing, SEO, and influencer partnerships, with a strategic focus on retention. By educating users on healthier, convenient food options, HelloFresh positioned RTE as a solution for busy lifestyles.

Myntra leads India’s online fashion with AI personalisation and influencer-driven campaigns that make shopping feel personal. This case study examines Myntra's marketing strategy, analysing its unique marketing approaches and digital marketing tactics.