Latest Case Studies

Kraft Heinz is one of the most powerful players in the global food and beverage industry. Kraft Foods was formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Holding Corporation. The company has solidified its position as a household name. In this article, we will delve into Kraft Heinz's business strategy , perform a SWOT analysis, and examine its key competitors for 2026. Let’s delve in- are you ready to uncover what’s working for Kraft Foods and what’s not? Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Mehek Kothari. She is a current student in IIDE's Professional Certification in Digital Marketing & Strategy, June Batch 2025.  If you found this helpful, feel free to reach out to Mehek Kothari to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

Lifebuoy isn't just a soap; it’s an institution. This globally recognized Unilever brand has been the defining name in germ protection for generations. But let’s be honest: in 2026, it’s facing serious challenges. We’re seeing pressure from premium competitors, massive shifts in consumer behavior (think "skin-first"), and constant supply chain headaches.  The big question is: What makes Lifebuoy still relevant, and what could finally derail this hygiene giant? This SWOT analysis, researched by Sara Moufica a student in the IIDE’s Online Digital Mrketing Course, June Batch 2025. We encourage you to reach out to Sara Moufica with a note of appreciation for her fantastic research if this content was helpful to you. For any entrepreneur, student, or marketer, understanding its strategy reveals exactly how a 130-year-old brand attempts to innovate while clinging to its powerful legacy.

Horlicks has been a household name in India’s nutritional drink category for decades. In 2024-25, under Hindustan Unilever Ltd (HUL), Horlicks remained one of the leading players in malt-based/functional nutritional drinks. But as consumer preferences evolve, rising health awareness and competition increase it's vital to reassess Horlicks’ strengths and vulnerabilities. This SWOT analysis helps entrepreneurs, marketers, and students understand where Horlicks stands and what lies ahead for this legacy brand.

With its iconic tagline, "Get the Future you Want" Capgemini has emerged as a global leader in technology services, consulting, and digital transformations. For more than 50 years, Capgemini, one of the most reputable technology and consulting partners, has inspired businesses to reinvent their futures. The brand is still a powerful force in 2026, but it works in a world where the consulting industry is changing due to new sustainability regulations, AI disruption, and economic uncertainty. What, then, is driving Capgemini's current worldwide prominence and what might affect it in the future?Let's examine Capgemini's SWOT analysis, which was designed for both academic and practical decision-making.

Cadbury Dairy Milk, a confectionery  under the Mondelēz International umbrella, continues its sweet dominance in 2025 across global markets. But why does the Cadbury Dairy Milk brand stand out amidst fierce competition and growing health trends in 2026? And are there growing challenges from local competitors and volatile cocoa prices that threaten its market share? This in-depth case study offers key insights into the brand's enduring strategies. By understanding the intricate strengths, weaknesses, opportunities, and threats highlighted in this comprehensive SWOT analysis of Cadbury Dairy Milk, digital marketers and business students alike can apply these valuable insights to their own business strategies and campaigns. 

Vedanta Resources is a global natural resources and metals powerhouse with roots in India and headquarters in London. In 2024-25, it remains one of the most diversified mining-to-metals groups worldwide, spanning assets from zinc and aluminium to oil & gas and power. But with diversification comes complexity and questions about debt, regulation, and future growth. So what exactly are Vedanta’s competitive strengths? Where does it struggle? What opportunities await, and what threats could derail its strategy? This SWOT analysis provides an overview for entrepreneurs, investors and business students.

La Poste, France’s historic state-owned postal and logistics leader, remains central to national services in 2025. Once dominated by traditional mail, today La Poste generates most revenue from parcels, banking, insurance, digital services, and local missions evolving far beyond stamps and envelopes.   But how well equipped is La Poste to navigate fierce competition, digital disruption, and public service obligations in a transforming global landscape? This detailed SWOT analysis reveals key insights you need to know whether you’re a business student, strategist, or entrepreneur exploring legacy service providers in a digital age. 

Medtronic is one of the world’s leading medical technology companies, playing a major role in healthcare innovation in 2026. From cardiac devices to advanced surgical solutions, the brand continues to influence how modern healthcare operates. But what makes Medtronic stand out in 2026? And are rising regulations, pricing pressure, and digital health disruption creating new challenges for the brand? This blog breaks down the SWOT analysis of Medtronic to help students and business readers understand its strengths, weaknesses, opportunities, and threats, while gaining clarity on its market position and future direction.

With a strong presence in the automotive, architectural, and consumer glass segments, Asahi India Glass Limited (AIS) is India’s leading integrated glass solutions provider. By 2025, it operates at the crossroads of infrastructure expansion, sustainability regulations, and electric vehicle (EV) adoption. AIS stands out due to its end-to-end manufacturing, technological leadership, and focus on green and EV-driven solutions.  However, challenges such as rising energy costs, environmental compliance, raw material volatility, and global competition may impact growth. This SWOT analysis of AIS helps investors, marketers, and business students understand its competitive position, risks, and long-term outlook. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Tripti Jain. She is a current student in IIDE’s PGDMS, June Batch 2025. If you found this article helpful, feel free to reach out to Tripti Jain and share a quick note of appreciation for her insightful research. She would truly appreciate the encouragement.

In 2026, Redington India continued to play a critical role in powering the technology ecosystem across emerging markets. From distributing smartphones and enterprise hardware to enabling cloud and software solutions, Redington acts as a silent backbone for global tech brands. But in a volatile global economy, is this distribution giant still positioned for sustainable growth in 2026? This blog dives deep into the SWOT Analysis of Redington India, helping students, marketers, and business leaders understand its market position, challenges, and future potential. Before diving into the article, I’d like to share that the research and foundational insights for this SWOT analysis were contributed by Shreeya jain, a current student of PGDM in Digital Marketing at IIDE, Batch June 25 If you found this article insightful, feel free to connect with Shreeya Jain on LinkedIn to share your feedback or appreciation - it will surely be valued.

TJ Maxx thrives in 2026's challenging retail landscape by offering designer brands at discount prices through a treasure-hunt shopping experience that drives customer loyalty. Behind the discount racks lies a sophisticated strategy involving rapid inventory turnover and complex buying networks. However, the off-price giant faces mounting pressure from ultra-fast online retailers, evolving sustainability expectations, and the need to engage phone-first shoppers. This SWOT analysis reveals the strategic forces shaping TJ Maxx's future - uncovering strengths, overlooked vulnerabilities, untapped opportunities, and real threats that could disrupt their market dominance.

With a strong global presence and a wide range of products in the chemical, packaging, and technical textile industries, SRF Limited is a prominent Indian multi-business chemicals and industrial corporation. Even in a turbulent global economy, SRF has demonstrated resilience in 2024-2025 with strong quarterly profitability and capacity expansions. However now the question is, what precisely makes SRF competitive, and what obstacles can affect its success in the future? We will answer these questions in this thorough SWOT analysis to provide investors, business students, and entrepreneurs with useful information.