Latest Case Studies

We have previously written an article on the SWOT analysis of Chipotle; this time we are back with another article on SWOT analysis of Dunkin’. Dunkin’ Donuts was based on the belief that victory arrives at those who concentrate on accomplishing what they do correctly. With an easy coffee and baking formula, the fast-food chain evolved not only as a family name but also the speediest expanding in the U.S and all over the world with 13,000 stores across the globe. Even though Dunkin’ is a 1950’s brand, its marketing tactics have been updated with the latest trends. Dunkin’ markets its product offline as well as online. But, Dunkin’’s central focus has been digital marketing since the beginning of digital marketing popularity.  However, if you feel the urge to grasp more knowledge about digital marketing. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah. This blog has been written to gain a thorough understanding of Dunkin’ company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Dunkin’.

In our last blog, we discussed in-depth the Marketing Strategy of Hindustan Unilever. In this article, we will go over the marketing strategy of Danone. This blog will give you enough details about Danone’s extended marketing plan and a full 360-degree marketing strategy with their campaigns and target market. It includes details about their STP analysis and a company overview. The brand’s ubiquity and persistent marketing efforts, which have contributed to its current state, are two of its most distinguishing features. To learn more about marketing and one of its trending career options digital marketing watch this Free Digital Marketing Masterclass by our CEO Karan Shah. This blog post will cover every aspect of Danone’s marketing approach but before that Let’s erudite about the company’s history, target market, and online presence.

Samsung’s marketing strategy in 2026 continues to prove why it’s a global tech titan. With a stronghold across smartphones, appliances, and semiconductors, Samsung leverages omnichannel marketing to remain top-of-mind. In 2026, its focus has been on: Influencer-driven tech launches Social media engagement across Instagram and YouTube AI-powered personalisation in content and CRM Its strategy blends performance marketing, celebrity endorsements, and retail integration to dominate globally.

Hindustan Unilever (HUL) is one of India’s largest FMCG companies, trusted for brands like Dove, Surf Excel, Lakme, and Horlicks. Its marketing strategy is a seamlessly integrated approach that combines targeted digital outreach, including SEO, influencer partnerships, and precision-led Google and Facebook Ads, with a strong omnichannel retail presence to ensure accessibility and convenience. At its core, HUL focuses on empowering parents with trusted expert knowledge and solutions, positioning itself as a reliable partner in nurturing their family’s health and wellness. With over 40% of ad spends on digital media, HUL uses social-first campaigns and quick commerce platforms to stay relevant, while its offline network ensures nationwide availability.

Universal Pictures’ marketing strategy focuses on leveraging digital media, strategic partnerships, and immersive experiences to promote their films. This approach ensures broad audience reach and engagement, maintaining their position as a leader in the entertainment industry. The case study delves into their effective marketing tactics and recent campaigns.

Founded over 150 years ago, the Tata Group is one of India's most respected and diversified conglomerates, spanning a range of industries from steel to software, tea to Tata Motors. But how does such a legacy brand stay relevant in 2026? Let’s break down the SWOT analysis of Tata Group to understand what keeps it strong, where it struggles, and what it needs to look out for. A must-read for every business student and entrepreneur aiming to learn from legacy brand strategies.

Some brands have grown exponentially since their inception. Hyundai is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Hyundai’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About Hyundai Hyundai Motor Company or popularly known as Hyundai is a South Korea-based multinational company that deals in the manufacturing of automobiles. Founded in the mid 20th century by Chung Ju-Yung, the company has its headquarters in Seoul, South Korea with Chung Eui-sun as the chairperson and Eon Tae-ha and Jae Hoon-chang as the CEO and president. Hyundai Motors has its roots in countries like Turkey, South Korea, China, North America, India, the Czech Republic, Russia, and Brazil. Hyundai sells its vehicles in 190+ countries through 6,000 dealerships and showrooms. Hyundai presently has eight research facilities in Korea and four foreign centers, including the Hyundai America Technical Center in Ann Arbor, Michigan, and the Hyundai California Design Center in Fountain Valley, California. Hyundai’s automotive technology centers employ about 4,100 researchers and operate on 5% of the current revenue budget. Now that we are discussing Hyundai, let’s take a look at their marketing strategy too. What’s new with Hyundai? Here’s what was buzzing around Hyundai recently: 10th July 2023 : Hyundai develops a compact SUV in India to increase market share as competitors gain ground. 22nd Dec 2022 : Hyundai has announced a price increase for all vehicles beginning in January 2023. 23rd June 2023 : Hyundai Exter SUV production begins: July 10th launch 17th July 2023: 2023 Hyundai Santa Fe revealed with a radical redesign 14th July 2023 :The Hyundai Electric Car you will hear coming. Let’s now understand the target audience of Hyundai better with the help of a buyer persona.

Amazon’s business model blends mass-market retail, broad third-party marketplace services, subscription membership (Prime), online advertising, and cloud computing (AWS). This mix enables Amazon to offer a vast selection and low prices, fuel recurring income, and capitalise on high-margin segments. Scalable logistics, strong data analytics, and AWS’s profitability unlock market leadership and long-term growth. Want the full breakdown? Keep scrolling to uncover the strategy secrets behind it. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Xiaomi Corporation, one of the most influential consumer electronics brands globally, continues its journey from being a “budget smartphone disruptor” to an integrated tech ecosystem player in 2026. With strong roots in smartphones, smart homes, IoT, and now electric vehicles (EVs), Xiaomi is redefining its position in the competitive global market. In this blog, we’ll explore Xiaomi’s internal strengths and weaknesses, as well as the external opportunities and threats it faces in 2026. Whether you’re a business student, marketing enthusiast, or tech strategist, this analysis offers valuable insights into how Xiaomi balances growth, innovation, and brand transformation. Before diving into the blog, we would like to inform that the research and analysis of this content is done by Srishti Kumari, who is a studen on IIDE's Online Digital Marketing Course. If you like this read, please reach out to Srishti on LinkedIn to apprecieate her. She will be over the moon.

HelloFresh prioritised profitability by streamlining its marketing, cutting costs, and shifting its product mix toward ready-to-eat (RTE) offerings. Primary channels included email marketing, SEO, and influencer partnerships, with a strategic focus on retention. By educating users on healthier, convenient food options, HelloFresh positioned RTE as a solution for busy lifestyles.

Myntra leads India’s online fashion with AI personalisation and influencer-driven campaigns that make shopping feel personal. This case study examines Myntra's marketing strategy, analysing its unique marketing approaches and digital marketing tactics.

Reliance marketing strategy combines digital, traditional, and experiential channels to build a seamless ecosystem across telecom, retail, fashion, and entertainment. Leveraging app notifications, influencer campaigns, OTT streaming, and omnichannel retail, the brand drives engagement, loyalty, and innovation, with future growth opportunities in AI, AR/VR, quick-commerce, and sustainability. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Neelam Ranka, a current student in IIDE’s Post Graduation in Digital Marketing Course (Mar’ 2025 Batch). If you find this case study helpful, feel free to reach out to her with a quick note of appreciation for her fantastic research - she’ll love the kudos!