Latest Case Studies

Tata Steel's marketing strategy combines purpose-driven branding, aggressive digital transformation, and extensive distribution networks to dominate India's steel market. The company leverages Aashiyana 3.0 and DigECA digital platforms (achieving ₹2,380 crore GMV in Q3 FY26), a massive 25,000+ dealer network, LinkedIn-first B2B engagement, and emotional campaigns like #WeAlsoMakeTomorrow. Through branded products (Tiscon, Pravesh, Shaktee), sustainability leadership targeting net-zero by 2045, and record production of 6.34 million tonnes quarterly, Tata Steel transforms from commodity supplier to solutions provider, commanding premium positioning in both B2B and B2C segments across 26 countries. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Palak Rana, a student in IIDE’s PG in Digital Marketing program. (May 2025 batch). If you found this helpful, feel free to reach out to Palak Rana to send a quick note of appreciation for her fantastic research she’ll truly appreciate the kudos.

Reliance Jio’s marketing strategy combines disruptive pricing, digital-first campaigns, and a bundled ecosystem spanning entertainment, commerce, and payments. By initially offering free voice and data, leveraging celebrity endorsements, and building integrated apps, Jio evolved from a telecom brand into the face of India’s ‘Digital Life.’ Before diving deeper into this breakdown of Reliance Jio’s marketing strategy, I’d like to inform you that the research and initial analysis for this piece were conducted by Khushi Birla. She is a student of IIDE's PG Program (March 2025 Batch). If you found this helpful, feel free to reach out to Khushi to send a quick note of appreciation for her fantastic research- she’ll appreciate the kudos!

Cartier, the ultimate "Jeweler to Kings," maintains its global dominance by blending historical prestige with a masterclass in scarcity. By leveraging iconic symbols like the Panthère and curated high-society events, the Maison crafts an aura of eternal elegance that captivates traditional collectors and the new generation of luxury seekers alike.

Life Insurance Corporation of India (LIC), founded in 1956, remains India’s largest life insurer with over 66% share in new business premiums. The company is rapidly evolving from a traditional, agent-led model into a digitally enabled phygital insurer through Project DIVE, a ₹600 crore initiative aimed at achieving fully paperless operations by 2026. LIC combines digital channels performance marketing, SEO, social media, WhatsApp Business, the ANANDA app, and MarTech with traditional TV and print outreach to serve both digital-first and rural customers. This transformation has strengthened performance, with VNB margins rising to 17.6% and Q3 FY26 net profit growing 17.5% to ₹12,930 crore. This comprehensive research and initial analysis were conducted by Eshika Kothari, student of IIDE Post Graduate Program in Digital Marketing (May Batch 2025). If you find this case study helpful, feel free to reach out to Eshika Kothari with a quick note of appreciation she'll definitely value the recognition for her excellent work!

Lenovo dominates as the world's top PC maker with a record 25.6% market share, driving explosive growth through its Smarter AI for All vision. The brand positions itself as a hybrid AI leader, blending intuitive PCs, Motorola smartphones, and edge solutions for pros, creators, and gamers.  Top channels include experiential CES launches, Dentsu-led ThinkPad Aura campaigns, SEO guides, Google Ads on high-intent terms, LinkedIn B2B content, and omnichannel retail blending 480+ stores with Flipkart/Amazon optimizations.  AI personalization cuts choice overload, powering $18.8B revenue and 33% AI PC shipments. Before diving in, note that research and initial analysis came from Divyanshi Agarwal, a student in the IIDE Post Graduate Program in Digital Marketing (May Batch 2025). 

Lazada is a major e-commerce platform in Southeast Asia, reaching millions of users across multiple countries and combining shopping with entertainment through AI, gamification, and livestream commerce. Its growth is driven by mega sales campaigns, influencer collaborations, LazMall’s premium positioning, strong in-app experiences, social media marketing, and partnerships within the Alibaba ecosystem. This integrated approach has strengthened engagement, supported marketplace expansion, and contributed to steady business growth. The foundational research and initial analysis for this comprehensive Lazada marketing strategy case study were conducted by Dishant Mehta, a dedicated student from IIDE's Post Graduate in Digital Marketing (May 2025 Batch).  His thorough investigation into Lazada's multi-channel approach and competitive positioning provided valuable insights for this analysis. If you found this case study insightful, we encourage you to connect and share your feedback.

BMW, the German luxury automotive icon, commands a prestigious position with €155.5 billion in revenue and 2.55 million vehicles sold globally in 2025, dominating the premium mobility segment. As the automotive industry pivots toward electrification and autonomous driving, can BMW maintain its "Ultimate Driving Machine" heritage while competing against Tesla's EV dominance and Chinese manufacturers' rapid innovation? This comprehensive SWOT analysis of BMW reveals strategic insights essential for automotive enthusiasts, business strategists, and management students navigating the electrified future of luxury mobility.

Amway's marketing strategy centers on a relationship-first approach powered by over 1 million Independent Business Owners who drive product sales through personal networks and trust-based recommendations.  The company has evolved from traditional direct selling to a digitally empowered hybrid model, with over 90% of global orders now placed through digital platforms. Key marketing channels include distributor-led social selling, e-commerce platforms, educational content marketing, and community-building initiatives.  By combining science-backed wellness messaging with AI-powered tools and personalized customer experiences, Amway maintains its position as the world's number one direct selling company despite facing significant challenges in markets like India, where revenue declined 10.56% in FY25. The research and initial analysis for this piece were conducted by Ayushi Mehta, a current student in IIDE's PG Student May 2025 batch. If you found this helpful, feel free to reach out to Ayushi and send a quick note of appreciation for her research. A little encouragement goes a long way in supporting aspiring marketing professionals.

The marketing strategy of ASDA in 2026 focuses on solving one major business challenge: rebuilding lost market share in an intensely competitive UK grocery market. With rising price sensitivity, strong pressure from Aldi and Lidl, and stabilizing sales, ASDA has shifted its marketing from pure price-led messaging to a mix of emotional storytelling, aggressive value positioning, and omnichannel engagement to reconnect with everyday families and regain customer trust. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shivani Singh. She is a current student in IIDE's Post Graduate Program in Digital Marketing (May Batch 2025). If you found this helpful, feel free to reach out to Shivani Singh to send a quick note of appreciation for her fantastic research. She will appreciate the kudos.

Nirma’s marketing strategy transformed the Indian detergent market by offering an affordable and widely accessible product. However, as consumer preferences shifted toward modern formats and digital discovery, the brand’s consumer business lost relevance despite strong industrial growth.  Today, Nirma faces a gap between high brand recognition and low purchase consideration, especially among younger buyers.  The brand’s marketing objective is to rebuild relevance and preference while retaining its value-for-money positioning. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Virti Nandu. She is a current student in IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch). If you find this case study helpful, feel free to reach out to Virti Nandu and send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

Dove, founded in 1957 by Unilever, is a global leader in personal care products, known for its commitment to real beauty, inclusivity, and self-esteem advocacy. Serving millions of consumers worldwide with its iconic moisturizing beauty bar and expansive skincare portfolio, it has redefined beauty standards and marketing ethics in the personal care industry. In 2026, Dove continues to lead in purpose-driven marketing and sustainable product innovation. How does it maintain its competitive edge amid increasing market competition and evolving consumer expectations for authenticity and sustainability? This analysis offers entrepreneurs and business students key insights into Dove's strategic positioning and growth opportunities in 2026.

Burberry, a global leader in luxury fashion, is known for its strong digital presence and innovative marketing campaigns. From influencer partnerships to social media storytelling, the brand continues to connect with a modern, tech-savvy audience successfully.