Marketing Strategy of SafeGold: Company Overview & Campaigns

In the previous blog, we learnt about the mind-blowing marketing strategies of the online jewellery company CARATLANE. In this blog, we will learn about the marketing strategy of SafeGold.

The main goal is to help you gain insights into SafeGold’s move from an unknown fintech company in 2017 to the fastest-growing fintech company in India in 2022. How SafeGold gained the trust of Indian gold investors, you’ll get all the information in this blog. 

In 2020, the pandemic outbreak hit the World’s economy and most businesses shifted to online mode. And as the world goes online, the demand for online digital marketing skills also goes up. Today, there is plenty of demand for digital marketers.

If you are also interested in making a career in  Digital Marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

 Before we begin our deep dive, let us start by learning SafeGold’s story, its investors, its partners and its digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.