CaratLane is the biggest online jewellery company in India. Its inventory includes diamond jewellery and gold coins. It is headquartered in Chennai, and it was founded by Mithun Sacheti and Srinivasa Gopalan in 2008. Today, 10 years after its inception, it has just opened its 39th store in the country, penetrating the market through their physical establishments as well as their online presence.
This case study is created from the research, analysis, and solutions of the student team from our Post-Graduation Programme in Digital Marketing, consisting of Disha Shah and Divya Sakariya. They have prepared a digital marketing strategy for the brand that will help them fully explore their potential. Let’s dive right into it.

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Updated on: Apr 20, 2024

Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.