Latest Case Studies

In our previous blog, we talked about the marketing strategy of Progressive. This time let’s dig into the Marketing strategy of Cigna.Cigna is a United States-based insurance company providing health care services to improve the health and well-being of people in the United States. To date, the company has more than 180 million customers connected from 30+ different countries and jurisdictions. The company’s close partnership with colleagues and customers has allowed the company to create personalised solutions and advance the whole-person health system.Cigna now operates in 30 countries, has approximately 70,000 employees and manages around US$155.451 billion in assets. The company ranked No. 13 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. Why? This is because Cigna is committed to building a better, more sustainable health care system by lowering health risks, fostering health equity, improving health status, promoting preventive health interventions, and focusing on a whole person’s health. Another aspect that made Cigna the giant it is now is its marketing efforts. As the world goes online, marketing is changing. If you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.But, before we begin with the Marketing strategy of Cigna, let us learn more about Cigna, the company’s history, target audience, and digital presence.

In our previous article, we learnt in detail about the SWOT analysis of CIBC. In this article, we are going to elaborate on the marketing strategy of CIBC – The Canadian Imperial Bank of Commerce.The purpose is to learn and acquire insights into CIBC’s transition from two ordinary banks that were yet to merge to a global financial institution which became one of the ‘Big Five’ banks to dominate the banking industry of Canada.Businesses would literally have no clue what their customers want in a world without marketing, and buyers would have no idea which businesses have the commodities they need!Consumers would never know which goods or products are most suited to their requirements if it weren’t for marketing. In short, the entire market supply chain would go haywire without the concept of marketing. Hence it plays a vital role in our everyday life, especially in this digital era. If you want to learn about digital marketing and its fundamentals in this new age, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we’ll be understanding the marketing strategy of CIBC in detail by going over its overview and STP analysis. Before we embark on this journey, let’s start by understanding the company’s story, targeted audience, and digital presence.

In our recent article, we talked about the marketing strategy of AIG.In this article, you will learn about the marketing strategy of Chubb, and our main focus will be the various marketing tactics used.Marketing is part of the DNA of a business that can succeed or fail. As users worldwide go digital, marketing follows them into the digital realm. If you’re interested in mainstream digital marketing, have a look at the CEO of IIDE Karan Shah’s Free MasterClass in Digital Marketing 101.We will cover our full marketing strategy of Chubb in this blog. Before diving in, let us start with the company’s history, target audience, and digital presence.

In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of China Telecom – China’s telecommunications corporation.The objective is to learn and gain insights into China Telecommunications Corporation and how it became the third-largest mobile telecommunication company. The main objective of the company is, that through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition. Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must.This blog goes over the marketing strategy of china telecom. Before we begin with the marketing strategy of china telecom, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.

Preceding, we acquired some knowledge on the SWOT analysis of China Taiping. Well, in this blog, we will learn about the marketing strategy of China Taiping – a Chinese insurance company.The objective is to learn what China Taiping is, how it works, and what all marketing strategies are used by this company.As you are all cognizant that the whole world is going digital and legit every work can be done digitally. The same goes for businesses as well, if a company has proper knowledge about digital marketing then only it can be able to survive in such competitive areas or else it will go to lose. So, if you want to know what Digital Marketing is, and how it works, then Free Masterclass on Digital Marketing is the right place for you.In this blog, we will try to cover as much as possible so that it would be easy for you all to know everything about this company in one blog itself. So, before starting the marketing strategy of China Taiping, let’s look into a little bit about the company first.

In our previous article, we learned in detail about the marketing strategy of a fascinating brand, La Poste. In this article, we are going to elaborate on the marketing strategy of China Post – China’s leading postal service.The objective is to help you gain insights into the state-owned postal services organisation – ChinaPost and its growth within China and overseas.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will thoroughly cover our marketing strategy for China Post in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.

In an earlier blog last week, we discussed the SWOT analysis of China Life. Today, we are going to present the marketing strategy of China Life in this blog.China Life company was ranked 427th in the 2016 Fortune Global 500. And 297th Forbes Global 2000 in 2016. The main objective of this study is aimed towards learning about China’s life and analysing its marketing strategies and celebrating a win.As we usher into an era of technological advances, one needs to be well equipped and adept with the concepts surrounding digital marketing as well as Digital Marketing. Check out the Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.Don’t worry, we will fill you up on details about the marketing strategy of China Life, their story, target audience and digital presence.

In our last post, we learned about the marketing approach of Bank of Baroda. In this essay, we’ll look through the marketing strategy of China CITIC Bank.  China CITIC Bank is a global travel, banking, and network services firm. It was formed in 1987. The company offers charge and credit cards, as well as traveller’s checks and other stored-value products. Have you ever thought about the secret of success? Why is this bank dominant in the banking sector? It is its digital marketing strategies that made the bank achieve the success that it has today. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.In this case study, we will go deep into the marketing strategy of China CITIC Bank like STP, marketing campaigns, social media marketing, influencer marketing, Mobile app, and Content marketing strategy.

In our previous article, we learnt in detail about the marketing strategy of JSW Energy. In this article, we are going to elaborate on the marketing strategy of Cesc – India’s first fully integrated energy utility.The objective is to discover and gain more insights into Cesc ltd and how it is a fully integrated electrical utility that generates and distributes power in West Bengal, India.A company cannot do without marketing because it is the backbone of the company. And as we know the world has gone digital. If you want to know more about digital marketing, then do check this out Free Live Masterclass – IIDE by the CEO and founder of IIDE, Karan Shah.We would talk about the entire marketing strategy of Cesc in this blog. But before that let us take a look at the company’s history, target audience and digital presence.

Last time we discussed the SWOT analysis of Xfinity. Now we will take a tour and discuss the Marketing Strategy of Centurylink.CenturyLink is a telecommunication company that provides communications services in America and also serves international customers across North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. In this digital world, they provide a lot of services related to the IT field.The thing which made this company achieve heights of success is its marketing efforts. For the last few years, the marketing strategy of every company is changing day by day. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.Do you want to know how CenturyLink became successful? In this blog, we will get to learn about the marketing strategy of CenturyLink. Before proceeding further let us just know more about CenturyLink as a company.

The last time we saw the SWOT Analysis of Union Bank Of India, this time we will explain the marketing strategy of Central Bank Of India elaborately.The Central Bank of India (CBI) was founded in 1911. Sir Sorabji Pochkhanawala envisioned the bank. CBI is present across 27 states and four union territories, out of a total of 29. It has 3656 branches & 178 extension counters in its network.The marketing strategy of the Central Bank of India includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Before we dive into the marketing strategy of Central Bank Of India, let’s take a look at the company, its history, finances, products, and opponents.

In our previous article, we learned in fact about the marketing strategy of United Health Care. This time let’s dig into the Marketing Strategy of  Centene Corporation.Elizabeth “Betty” Brinn, a former hospital bookkeeper, started Centene in 1984 as a nonprofit Medicaid plan. The business, operating in the basement of Family Hospital in Milwaukee, built its guiding principles on Brinn’s experiences growing up in a Milwaukee County orphanage.Marketing is an essential component of a business that may make or break it As users across the world go digital, marketing has followed them to the digital realm as well. If you’re interested in trendy digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and founder, Karan Shah.But, before we begin with the Marketing Strategy of Centene Corporation, let us learn more about Centene Corporation, the company, its founding, products, financial status, and competitors.