Marketing Strategy of CIBC: Company Overview & STP Analysis

In our previous article, we learnt in detail about the SWOT analysis of CIBC. In this article, we are going to elaborate on the marketing strategy of CIBC – The Canadian Imperial Bank of Commerce.

The purpose is to learn and acquire insights into CIBC’s transition from two ordinary banks that were yet to merge to a global financial institution which became one of the ‘Big Five’ banks to dominate the banking industry of Canada.

Businesses would literally have no clue what their customers want in a world without marketing, and buyers would have no idea which businesses have the commodities they need!

Consumers would never know which goods or products are most suited to their requirements if it weren’t for marketing. In short, the entire market supply chain would go haywire without the concept of marketing. 

Hence it plays a vital role in our everyday life, especially in this digital era. If you want to learn about digital marketing and its fundamentals in this new age, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we’ll be understanding the marketing strategy of CIBC in detail by going over its overview and STP analysis. Before we embark on this journey, let’s start by understanding the company’s story, targeted audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.