Extensive Marketing Strategy of China Life – Detailed Explanation

In an earlier blog last week, we discussed the SWOT analysis of China Life. Today, we are going to present the marketing strategy of China Life in this blog.

China Life company was ranked 427th in the 2016 Fortune Global 500. And 297th Forbes Global 2000 in 2016. The main objective of this study is aimed towards learning about China’s life and analysing its marketing strategies and celebrating a win.

As we usher into an era of technological advances, one needs to be well equipped and adept with the concepts surrounding digital marketing as well as Digital Marketing. Check out the Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

Don’t worry, we will fill you up on details about the marketing strategy of China Life, their story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.