In our previous article, we learned in detail about the marketing strategy of American Express Bank. In this article, we’ll look over its marketing strategy of Citi in detail.
The objective is to help you gain insights on Citi and how it became the world’s largest credit card issuer and how they play a key role in the establishment of key market intermediaries like depositories, credit bureaus, clearing, and payment institutions.
Marketing is a crucial part of any business as it adds heavily to the organization’s success. As users all around the world shift to the digital world, marketing soon followed. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah, is a must-attend.
We will fully cover our marketing strategy of Citi in this blog. Let’s start by learning about the company’s story, target audience, and digital presence before we dive in.