In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of China Telecom – China’s telecommunications corporation.
The objective is to learn and gain insights into China Telecommunications Corporation and how it became the third-largest mobile telecommunication company. The main objective of the company is, that through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition.
Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must.
This blog goes over the marketing strategy of china telecom. Before we begin with the marketing strategy of china telecom, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.
China Telecom – Company’s Overview
China Telecom Corporation Limited (“China Telecom” or the “Company”, a joint-stock limited company incorporated in the People’s Republic of China with limited liability, together with its subsidiaries, collectively the “Group”) is a large-scale and leading integrated intelligent information services operator in the world providing wireline & mobile telecommunications services, Internet access services, information services and other value-added telecommunications services primarily in the PRC.
It is one of the red chip listed companies of state-owned China Telecommunications Corporation. Its H shares have been traded on the Stock Exchange of Hong Kong since 15 November 2002. As of the end of 2020, the Company had mobile subscribers of about 351 million, wireline broadband subscribers of about 159 million and access lines in service of about 108 million.
The Company’s H shares and A shares are listed on the Main Board of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange” or “HKSE”) and Shanghai Stock Exchange (“SSE”) respectively.
| CEO | Mr Ke Ruiwen |
|---|---|
| CMO | N/A |
| Area Served | China, Philippines |
| Industry | Holding Company |
| Market Share/ Revenue | CN¥375.734 billion |
| Vision | To be the leading provider of innovative communications solutions that help people and businesses thrive in a more connected world. |
| Tagline | N/A |
Marketing Strategy of China Telecom
Segmentation, Targeting, and Positioning
Segmentation
STP begins with segmentation, in which organizations break their marketing into distinct categories depending on factors such as those listed below.
- Demographics Segmentation
- Geographical Segmentation
- Location-Based Segmentation
It identifies the group of buyers based on differences in their desires or requirements.
From the beginning, the products of China Telecom are segmented based on the customers belonging to similar geographical areas. Besides geography, psychographics and demographics are also considered.
Targeting is a marketing technique that separates a large market into smaller groups to focus on a specific portion of that market. It identifies and caters to a certain client segment based on its unique characteristics.
The majority of China Telecom’s target audience is individuals with higher incomes or big business owners.
Positioning shows where your product and goods stand with other company products that sell products that are comparable to yours.
China Telecom positions itself as a brand that is simple to use, convenient, and safe. Because their clients are seen as wealthy, they employ a premium positioning technique.
Marketing Campaigns
China Telecom hasn’t done any marketing campaign yet. However, the company is more into talking about augmented reality, IoT solutions, corporational enhancements, big data, data science etc. and more on social media platforms and Youtube.
Social Media Marketing
The company has been found on all Websites
Facebook Page:
Name: China Telecom Global
Username: @chinatelecomglobal
Likes: 141600
Followers: 141800
Twitter:
Name: China Telecom Global
Username: @chinateleglobal
Tweets: 564
Followers: 4278
Most followers are there on Facebook. However, this does not signify a different strategy, but rather the time spent on a particular platform.
China Telecom has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.
China Telecom has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.
SEO Strategies
The keywords search of SEO strategy is good for China Telecom it has high
According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, https://www.chinatelecom-h.com/en/global/home.php has 1,940 organic keywords, which itself is considered fair. That means China Telecom’s digital marketing strategies are gaining a lot of traction and are working well.
Furthermore, the monthly traffic is approximately 12k, which is an appropriate figure in SEO terms. As a result, China Telecom has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.
Influencer Marketing
The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.
Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.
China Telecom has not been associated with involvement with influencers. It doesn’t use influencer marketing.
Ecommerce Strategies
In the eCommerce strategies, the brand called China Telecom has an online platform for customers to explore China Telecom offerings and corporate happenings. They have their own website and The China Telecom company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.
Content Marketing Strategies
Their content marketing strategies talk about –
China Telecom Tv
China Telecom Wifi
Internet
China Telecom Mobile
Web Series promotions
China Telecom On Demand
When it comes to marketing strategies. China Telecom keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.
A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.
China Telecom also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.
This ends with an elaborative marketing strategy of China Telecom. Let us conclude our learning below from the marketing strategy of China Telecom.
Conclusion – What’s Unique in China Telecom Marketing?
One of the industry’s top providers of ICT solutions and services, China Telecom Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of China Telecom has given you a good insight into the company’s marketing strategies.
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