In our previous article, we learned in detail about the marketing strategy of a fascinating brand, La Poste. In this article, we are going to elaborate on the marketing strategy of China Post – China’s leading postal service.
The objective is to help you gain insights into the state-owned postal services organisation – ChinaPost and its growth within China and overseas.
Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will thoroughly cover our marketing strategy for China Post in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.