In our last post, we learned about the marketing approach of Bank of Baroda. In this essay, we’ll look through the marketing strategy of China CITIC Bank.
China CITIC Bank is a global travel, banking, and network services firm. It was formed in 1987. The company offers charge and credit cards, as well as traveller’s checks and other stored-value products. Have you ever thought about the secret of success? Why is this bank dominant in the banking sector?
It is its digital marketing strategies that made the bank achieve the success that it has today. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
In this case study, we will go deep into the marketing strategy of China CITIC Bank like STP, marketing campaigns, social media marketing, influencer marketing, Mobile app, and Content marketing strategy.