Profound Marketing Strategy of CJ Affiliate – With the Company Overview

Updated on: Dec 2, 2022
marketing startegy of CJ Affiliate - featured image

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My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute.

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In a previous article, we learned about the detailed SWOT Analysis of CJ Affiliate. In this blog, we are going to further elaborate on the Marketing Strategy of CJ Affiliate.

Since Covid’s release, everything has gone digital, and the majority of enterprises are moving online. Lockdowns became the new normal as firms and customers went online, which caused e-commerce to rise from 14% to 17% over the course of a year. 

A clamour for digital marketing came from people who were selling and buying more goods and services. More than ever, marketing is essential and serves as the foundation for many internet enterprises.

 Take a peek at Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE if you’re interested in learning about modern digital marketing.

We will go into the entire marketing strategy of CJ Affiliate in this article. However, let’s start by getting to know the business and the brand a little better.

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About CJ Affiliate – 

marketing strategy of cj affilaite - cj affiliate logo

Source – Morning Dough 

CJ Affiliate is a Publicis Groupe-owned internet advertising business that was created in 1988 and works globally in the affiliate marketing sector. Santa Barbara, California serves as the company’s corporate headquarters, and it also has offices there as well as in Atlanta, Chicago, and New York. The US, UK, Germany, France, Spain, Sweden, India, and South Africa all have cities named San Francisco, Westlake Village, Westborough, and Westborough, California.

The Commission Junction affiliate programme is open to everyone. To register as a merchant, you must possess a website and be at least 18 years old. The three founders are Per Pettersen, Todd Crawford, and Lex Sisney.

The consumer rating for Commission Junction (CJ) is 1.3 stars out of 50 reviews, which shows that most customers are typically unsatisfied with their purchases. The most frequent complaints from customers concerning Commission Junction (CJ) centre on issues with social media, affiliate marketing, and commission junction.

Quick Stats –

CEO Mayuresh Kshetramade
CMO –
Area Served Worldwide
Industry Affiliate marketing/
Performance-Based Marketing
Market Revenue $157 Million
Vision –
Tagline “Dare to Think Big”

 

Marketing strategy of CJ Affiliate-

Let’s find out more about the marketing strategy of CJ Affiliate! In addition, to how CJ Affiliate conducts its marketing initiative, first, let’s take a look at its STP Analysis.

Segmentation, Targeting and Positioning 

Segmentation – CJ Affiliate segments its services into – 

  • Run your own program from top to bottom, 
  • Work with an agency partner, 
  • Looking for a custom white-glove strategy,
  • Recruitment
  • Execution

Targeting – CJ Affiliate has various companies for advertisement. So they do not specifically target any audience anyone can sign up and earn money through promoting brands.

Positioning – CJ Affiliate has been positioned as one of the world’s largest and oldest affiliate networks.

Marketing Campaigns 

marketing strategy of cj affiliate - marketing campaign

This was posted on their Facebook page.

Caption for post – 

Earlier this month some of our Chicago associates spent a morning prepping food for families at Ronald McDonald House Charities of Chicagoland & Northwest Indiana! 

The communities where we live and work are important to us and we love seeing our teams come together to get involved with important charities like RMHC!

#CJaffiliate #RMHC #Volunteering #CJlife #CJculture

Social Media Marketing 

  • Facebook – 32K+
  • LinkedIn – 35K+ 
  • Twitter – 37.8K 

CJ Affiliate has the maximum followers on Twitter as it is the platform where almost all companies are available. They usually post content related to the services and the projects they work on.

SEO Strategies 

marketing strategy of cj affiliate - ubersuggest seo screenshot

Source – Ubersuggest 

As per the SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see Cj has 20K+ organic keywords and it is amazing.

Also, the traffic for the website per month is around 132K+ which is amazing.

Influencer marketing 

CJ does not use any Influencer marketing to promote their brand. They can still go ahead with trying this marketing to have a face for the company but the reviews and testimonials can still work for them.

E-Commerce strategies 

You need to sign up on the website of CJ and once you get approved and you filled in your data you can proceed with the affiliate marketing as per the niche of your choice.

Content marketing strategies 

For content marketing, CJ Affiliate publishes Blogs on its official websites about the customers they work with and the various services they offer apart from its posts on the social media handles.

This brings us to the end of the marketing strategy of CJ Affiliate.

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What’s Unique about the marketing strategy of CJ Affiliate?

CJ Affiliate is one of the famous Affiliate marketing companies. They segment their services and target the audience accordingly to satisfy all kinds of customers. CJ does not launch much of campaigns to promote the brand. They have moderate engagement on their social media handles.

CJ has a good SEO Strategy that makes people visit their website as they have impressive monthly visits to their sites. To conclude, its marketing strategy of CJ is pretty average. Reading this blog you might have seen the importance of digital marketing and need to learn it.

Learning is the first step to upgrading skills, as digital marketing is expanding quickly. Check out IIDE’s 4 Month Digital Marketing Course to learn more if you want to improve your knowledge of digital marketing. We hope that our case study on the marketing strategy of CJ Affiliate has provided you with valuable insight into the company’s marketing plans.

If you enjoy such in-depth examinations of businesses, such as the marketing strategy of CJ Affiliate visit the IIDE Knowledge portal for more engrossing case studies. Thank you for reading, and please feel free to comment below with your opinions on this case study of the marketing strategy of CJ Affiliate.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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