In our previous blog, we talked about the marketing strategy of Progressive. This time let’s dig into the Marketing strategy of Cigna.
Cigna is a United States-based insurance company providing health care services to improve the health and well-being of people in the United States. To date, the company has more than 180 million customers connected from 30+ different countries and jurisdictions. The company’s close partnership with colleagues and customers has allowed the company to create personalised solutions and advance the whole-person health system.
Cigna now operates in 30 countries, has approximately 70,000 employees and manages around US$155.451 billion in assets. The company ranked No. 13 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. Why? This is because Cigna is committed to building a better, more sustainable health care system by lowering health risks, fostering health equity, improving health status, promoting preventive health interventions, and focusing on a whole person’s health.
Another aspect that made Cigna the giant it is now is its marketing efforts. As the world goes online, marketing is changing. If you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.
But, before we begin with the Marketing strategy of Cigna, let us learn more about Cigna, the company’s history, target audience, and digital presence.