Complete Marketing Strategy Of Progressive – In Detail

In our previous article, we learned in detail about the SWOT analysis of Progressive. In this article, we are going to elaborate on the marketing strategy of Progressive – One of the best Insurance companies.

The third-largest auto insurer – Progressive is the market leader and serves the people in the US with insurance products that are low in rates but of superior quality. The major goal is to ensure that their clients are satisfied. In addition, it wishes to promote society as a whole, which includes fair job possibilities.

Marketing is an essential component of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.

Before diving into an in-depth review of its Marketing Strategy of Progressive. Let’s begin by learning about Progressive’s origins, competition, and digital presence of the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.