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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of Canara Bank – A Complete Case Study
Canara Bank is one of the most reputed and trusted banks in the Indian banking industry. It is one of the largest Government of India (GOI) owned banking entities in the country. It was established in the year 1906 making it one of the oldest banks in India with more than a century of its existence. Now that you have a brief understanding of the bank, in this case study, we would learn more about Canara Bank with a primary focus on the marketing aspects of the bank and its digital presence. So let’s get into the main topic, starting with knowing about Canara bank.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Canadian National Railway Review
In our previous article, we learned in detail about the marketing strategy of IRCTC. In this article, we are going to elaborate on the marketing strategy of Canadian National Railway (CN) with a complete detailed analysis. The reason you should select CN is to obtain knowledge about the business and how it has grown significantly in the US. The largest railroad in Canada, CN, strives to look back while still pushing forward.Without marketing, a business could face many difficulties in its field. Since the entire world is turning digital, it is also vital to compete. If you are interested in digital marketing and want to know the basics, check out IIDEs Free MasterClass on Digital Marketing 101, by our founder and CEO, Karan Shah.We will try and cover all the points of the marketing strategy of Canadian National Railway in this blog. But before we begin with the in-depth analysis of CNR, let us have a look at the company’s introduction, target audience and position of the company in the digital world.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Guide to Marketing Strategy of Canada Life: Overview
In the previous article, we learnt about the marketing strategy of Nippon Life Insurance. In this case study, we will deep dive into the marketing strategy of Canada Life – a renowned life insurance company with $396 billion in assets, an insight into the marketing strategy of this stable life insurance company is worth it if you consider marketing an integral part of your business.In reality, marketing is one of the cores of a business if not the core. Having a good product or service is good but if you don’t put the word out about your business to your potential customers, how will they know and consider patronizing you? Having a valuable business is good but not putting up a strategy to get people aware, interested, and desire then patronize, you will make little to no sales. We all know that your business needs to make sales to survive and even more sales to thrive. All levels of businesses need a marketing strategy and this varies from business to business depending on the business model, business current revenue, current market trend, and some other factors. Notwithstanding, there are general principles of marketing that apply to all businesses. This is why you should consider researching the marketing strategies of thriving businesses like Canada Life and then gain insight into fixing your business’s marketing strategy puzzle pieces.We have a Free Masterclass to get you started on digital marketing for your business. If you think of yourself as a business owner, then you should consider digital marketing an integral part of your business success. This blog will focus on the digital marketing strategy of Canada Life.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Cadillac – With Detailed Overview
In a previous article, you might have read about the detailed SWOT analysis of Cadillac, an Indian premium non-alcoholic brand company. So, in this blog, you are going to learn about the marketing strategy of Cadillac – Luxury Vehicles CompanyThe main objective is to learn insights into Cadillac’s Marketing Strategy and how it became the “Standard of The World” and Cadillac aims to earn customer’s loyalty by delivering best service experiences with high quality and excellent value.Since the world is becoming fully online, marketing is the rib of every industry. If you are interested in learning more about digital marketing then do check out our Free Masterclass on Digital Marketing by the CEO of IIDE, Karan Shah.By the end of this blog, we will learn the entire marketing strategy of Cadillac. Before you dive deep into it, let’s begin with the company’s story, digital presence and target audience.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy of Buick – With detailed Explanation
In our previous article, we discussed the marketing strategy of BMW. In this article, we are going to go through the marketing strategy of Buick.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.A detailed explanation of the Marketing Strategy of Buick, competitor analysis and various campaigns are discussed below. But, let us first learn about the company in brief by introducing the automaker.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of BT: British Telecom Insights
In our previous blog, we did an explicit SWOT Analysis of the 8th largest telecommunications company in the World, Movistar. Here we will understand the marketing strategy of BT.With a bold ambition to be the world’s most trusted connector of people, devices, and machines BT group is one of the leading British industries in the telecommunication world. They have very clear and simple ideologies which make them stand out and get maximum potential customers. BT Group has been always successful in providing the best solutions to their customers. BT Group has begun a digital advertising platform to provide aid to the business to run their digital marketing campaigns, also boost their goods and services online.It has been successful to hold its position in the industry. It can still try to improve its standings in the global market with the use of the latest digital marketing techniques. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market. Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the marketing strategy of BT. But first, let us know about the company and the product better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Brookfield – With Company Overview
In a previous article, we learned about the detailed marketing strategy of LIC, a leading asset management company. In this article, we are going to elaborate on the marketing strategy of Brookfield, one of the world’s largest real estate managers, providing development & management services for all major real estate asset management.So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation.To survive in this business, marketing strategies, consumer understanding tactics and market capture play a critical role. With the advent of digitalisation, marketing has become technical and digitalised.If you are interested in pursuing a career in digital marketing, then you can definitely check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.We will dive into the marketing strategies of Brookfield properties. And will be wholly covering the marketing strategy of Brookfield insurance. Before we begin, let’s understand the company’s story, target audience and digital presence, and let us gain some insights into the company, its story, target audience, and much more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategies of Broadcom – with Detailed Explanation
In the last article, we discussed the Marketing strategy of HP. The purpose of this blog is to inform you about the marketing strategy of Broadcom. America serves as the corporate home of the global corporation Broadcom.They employ 11,000 people worldwide, with 1500 working in research and development facilities. To reach consumers and convert them into customers, marketing tactics are developed.These tactics aid them in getting their goods in front of a huge global audience. As we know the growth of digital marketing makes it vital for every business to use it wisely to reach a global audience.If you want to develop your digital marketing skills then watch this Free Masterclass on Digital Marketing by the founder of IIDE, Karan Shah.We will discuss every element of our marketing strategy for Broadcom in this blog. The history, target market, business plans, etc. of the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Bristol Myers Squibb: Review
In our last article, we learned in-depth information about marketing strategy of Abbott. We will discuss the marketing strategy of Bristol Myers Squibb in detail in this article.The goal is to provide you with some understanding of Bristol Myers Squibb’s company history, marketing campaigns and how they carry out their marketing strategy.Marketing is a crucial component of every business and has the power to make or break it. The world has become more digital, and marketing has done likewise.IIDE’s Free MasterClass on Digital Marketing 101 taught by our CEO and founder, Karan Shah, is highly recommended if you’re interested in the foundations of digital marketing.In this blog, we will go into great detail about the marketing strategy of Bristol Myers Squibb. Before we get in deep, let’s first learn about the company’s overview, target market, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Brightcom Group – With STP Analysis
In our previous case study, we learned in detail about the marketing strategy of a really amazing company, Shopify. In this case study, we are going to explain the marketing strategy of Brightcom group – a digital marketing company.The objective is to learn and gain insights into how it became India’s leading digital marketing platform focused on direct marketers, brand advertisers and marketing agencies. Brightcom group keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of the Brightcom group by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Brigade Enterprises: Detailed Review
In the previous article, we learned about the extensive marketing strategy of CPIC. In this blog, we are going to elaborate on the marketing strategy of Brigade Enterprises, India’s leading real estate group.The objective is to learn and gain insights into how the brigade became India’s leading property developer and what the brigade group aims to become in India’s leading property developers industry in India.As you can see, the world is now fully online, and marketing plays a vital role in every industry. If you’re interested in learning more about marketing, check out our free masterclass on digital marketing led by IIDE CEO and founder Karan Shah.By the end of this blog, you’ll have a complete understanding of the marketing strategy of Brigade Enterprises. But before we dive deep into that, let’s start with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Bridgestone – Detailed Analysis
In our previous article, we learnt in detail about the SWOT analysis of Bridgestone. In this article, we are going to elaborate on the marketing strategy of Bridgestone, one of the leading tyre manufacturing companies across the globe.Shojiro Ishibashi, a seventeen-year-old Japanese kid, began the history of Jika tabi (socks with rubber soles used as work shoes) in 1931 and utilised the capital to start making tyres. As the top manufacturer of tyres in the world, Bridgestone has now developed a standard. Bridgestone’s marketing initiatives are another factor that helped it grow into the titan it is today. As the world is becoming more digital, brand marketing evolves. If you’re interested in finding out what’s new, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and founder of IIDE.We will discuss Bridgestone’s advantages, drawbacks, possibilities, and challenges in this blog. Let’s start by learning about the business’s background, history, offerings, and successful track record.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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