Extensive Marketing Strategy of Brookfield – With Company Overview

In a previous article, we learned about the detailed marketing strategy of LIC, a leading asset management company.

In this article, we are going to elaborate on the marketing strategy of Brookfield, one of the world’s largest real estate managers, providing development & management services for all major real estate asset management.

So, we all know that there is an inevitable surge in the use of digital technologies, and marketing has been the most important way of promoting businesses and surviving this digital transformation.

To survive in this business, marketing strategies, consumer understanding tactics and market capture play a critical role. With the advent of digitalisation, marketing has become technical and digitalised.

If you are interested in pursuing a career in digital marketing, then you can definitely check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.

We will dive into the marketing strategies of Brookfield properties. And will be wholly covering the marketing strategy of Brookfield insurance.

Before we begin, let’s understand the company’s story, target audience and digital presence, and let us gain some insights into the company, its story, target audience, and much more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.