Marketing Strategy of Canadian National Railway Review

In our previous article, we learned in detail about the marketing strategy of IRCTC. In this article, we are going to elaborate on the marketing strategy of Canadian National Railway (CN) with a complete detailed analysis. 

The reason you should select CN is to obtain knowledge about the business and how it has grown significantly in the US. The largest railroad in Canada, CN, strives to look back while still pushing forward.

Without marketing, a business could face many difficulties in its field. Since the entire world is turning digital, it is also vital to compete. If you are interested in digital marketing and want to know the basics, check out IIDEs Free MasterClass on Digital Marketing 101, by our founder and CEO, Karan Shah.

We will try and cover all the points of the marketing strategy of Canadian National Railway in this blog. But before we begin with the in-depth analysis of CNR, let us have a look at the company’s introduction, target audience and position of the company in the digital world.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.