360° Guide to Marketing Strategy of Canada Life: Overview

In the previous article, we learnt about the marketing strategy of Nippon Life Insurance. In this case study, we will deep dive into the marketing strategy of Canada Life – a renowned life insurance company with $396 billion in assets, an insight into the marketing strategy of this stable life insurance company is worth it if you consider marketing an integral part of your business.

In reality, marketing is one of the cores of a business if not the core. Having a good product or service is good but if you don’t put the word out about your business to your potential customers, how will they know and consider patronizing you?

Having a valuable business is good but not putting up a strategy to get people aware, interested, and desire then patronize, you will make little to no sales. We all know that your business needs to make sales to survive and even more sales to thrive. 

All levels of businesses need a marketing strategy and this varies from business to business depending on the business model, business current revenue, current market trend, and some other factors.

Notwithstanding, there are general principles of marketing that apply to all businesses. This is why you should consider researching the marketing strategies of thriving businesses like Canada Life and then gain insight into fixing your business’s marketing strategy puzzle pieces.

We have a Free Masterclass to get you started on digital marketing for your business. If you think of yourself as a business owner, then you should consider digital marketing an integral part of your business success. 

This blog will focus on the digital marketing strategy of Canada Life.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]