Profound Marketing Strategy of Buick – With detailed Explanation

In our previous article, we discussed the marketing strategy of BMW. In this article, we are going to go through the marketing strategy of Buick.

So, as you can see, the world is fully online now, and marketing is the rib of every industry.

If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

A detailed explanation of the Marketing Strategy of Buick, competitor analysis and various campaigns are discussed below. But, let us first learn about the company in brief by introducing the automaker.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 6, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]