Extensive Marketing Strategy of Cadillac – With Detailed Overview

In a previous article, you might have read about the detailed SWOT analysis of Cadillac, an Indian premium non-alcoholic brand company. So, in this blog, you are going to learn about the marketing strategy of Cadillac – Luxury Vehicles Company

The main objective is to learn insights into Cadillac’s Marketing Strategy and how it became the “Standard of The World” and Cadillac aims to earn customer’s loyalty by delivering best service experiences with high quality and excellent value.

Since the world is becoming fully online, marketing is the rib of every industry. If you are interested in learning more about digital marketing then do check out our Free Masterclass on Digital Marketing by the CEO of IIDE, Karan Shah.

By the end of this blog, we will learn the entire marketing strategy of Cadillac. Before you dive deep into it, let’s begin with the company’s story, digital presence and target audience.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]