Marketing Strategy of Canara Bank – A Complete Case Study

Canara Bank is one of the most reputed and trusted banks in the Indian banking industry. It is one of the largest Government of India (GOI) owned banking entities in the country. It was established in the year 1906 making it one of the oldest banks in India with more than a century of its existence. 

Now that you have a brief understanding of the bank, in this case study, we would learn more about Canara Bank with a primary focus on the marketing aspects of the bank and its digital presence. 

So let’s get into the main topic, starting with knowing about Canara bank.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]