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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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In-Depth Marketing Strategy of Enel – Company Overview
Previously, we discovered the SWOT analysis of Enel. In this blog, we’ll walk through the Marketing Strategy of Enel, and how it grew to become the world’s second-largest power company.We’ll go over Enel’s marketing strategy in detail in this blog. The goal is to learn and understand how it grew to become the world’s second-largest power company.Marketing is an integral aspect of a company that may make or break its success. As users all around the world shift to the digital sphere, marketing has fallen in line. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.By the end of this blog, we will have learned the marketing strategy of Enel. Let’s start with the company’s story, target audience, and digital presence before we start looking too deep into it.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Endurance Technologies: Complete Marketing Strategy & STP
In a previous article, we learned about the detailed SWOT analysis of Endurance Technologies. In this blog, we are going to elaborate on the marketing strategy of Endurance Technologies – India’s premium automobile delivery company.The objective is to learn and gain insights into Endurance Technologies and how it became India’s premium brand of automobile delivery company and Endurance Technologies aims to become the largest premium automobile delivery industry in India. Therefore, as you can see, the world is fully online now, owing to the outbreak of the coronavirus in 2019, and marketing has become the rib of every industry. If you are interested and want to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Endurance Technologies by the end of this blog. Before diving deep into it, let’s begin with the Endurance Technologies company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Electrotherm: Conglomerate Review
In our previous article, we learnt about the SWOT analysis of Electrotherm. In this article, we are going to elaborate on the marketing strategy of Electrotherm – An Industrial Conglomerate. Marketing is a core part of every company’s DNA that can make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we are going to understand the marketing strategy of Electrotherm – an Industrial Conglomerate, and how the company has evolved over the decades. We will also inspect the relevance of digital and social media marketing for this company and other effective marketing techniques they could utilise.In this case study, we will look at the marketing strategy of Electrotherm, their influencing marketing, marketing strategy, marketing campaigns, social media marketing, SEO strategies, e-commerce strategies, mobile apps, content marketing strategy, profound study, and much more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of E.Leclerc: Overview & Campaigns
In our previous article covered the Marketing strategy of Tesco –  a British multinational grocery and general merchandise retail chain. In this article, we will examine the proponent Marketing Strategy of E.Leclerc, the leading hypermarket company in France.This analysis will help you learn and gain insights into how E.Leclerc has retained its proponent and cooperative approach in the retail industry over the years, overthrowing its long-time competitor to become the best yet most dependable hypermarket in France.E.leclerc has come a long way from when its first store opened in 1948, especially in marketing which is one of the core recipes for success in the retail industry in this 21st century. If you are interested in becoming the next Picasso in digital marketing, you should check  IIDE Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.At the end of this blog, we will have learned all about the marketing strategy of E.Leclerc. Before we go in-depth, we go back to the beginning with the business story, target market and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of El Corte Inglés – Full Explanation
Earlier we did a SWOT Analysis of Sam’s Club, an only membership retail warehouse club. This time we will conduct the marketing strategy of El Corte Inglés.El Corte Inglés is one of the world leaders in department stores and a benchmark of Spanish distribution. They have been operating since 1940 and have seen some great achievements throughout their long journey and their future looks just as bright. Why? Because they have remained authentic and true to the customer’s choice and needs.Another factor that helped El Corte Inglés remain a giant has been its marketing efforts. As the world switches to the virtual mode in the current scenario and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.  Do you want to know how El Corte Inglés became so successful in the retail industry? In this blog, we will learn the marketing strategy of El Corte Inglés and decode the answer. But before digging into that, let us learn more about El Corte Inglés as a company, its founders, products, competitors and other details.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Eicher Motors: STP
In one of our latest blogs, we learned about the marketing strategy of Maruti Suzuki. Now, we are going to analyze the Marketing Strategy of Eicher Motors, a leading player in the Indian automobile industry, to further understand how best to use and draw a marketing strategy and tackle competition by understanding their marketing strategy. Eicher Motors is an international vehicle manufacturing company based in India. Since 1948, the business has existed. Its success is widely attributed to its global digital marketing strategy. Let’s dive in to discover how Eicher Motors does its marketing. Before we begin, if you are interested in building a digital marketing career for yourself, you should check out this Free Masterclass on Digital Marketing now.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Eduvanz – With Complete Overview
Previously we discussed in detail the SWOT analysis of Eduvanz. In this article, we will be looking at the Marketing strategy of Eduvanz. The objective of this blog post is to learn and gain more insight into Eduvanz and how it became one of India’s leading Financial Institutions and Eduvanz aims to become the largest Fintech Company in India.Eduvanz is an online marketplace for education loans. They have the following features which include registration through personal details, uploading of documents, approval of loans, transfer of plans, and many more. Criteria for getting their loans apart from education loans are based on credit assessments. They also operate an app-based platform which is available for Android users.Marketing is also a part of a company’s structure that can either make it or break it. As people across the globe go digital, marketing has followed suit as well. If you are interested in learning digital marketing for free, then check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We are going to learn the whole marketing strategy of Eduvanz. But before diving deeper into it, let’s begin with how the company started, its target audience and its online digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy Of EDF – Marketing Mix & More
Previously, we discovered the SWOT analysis of EDF. In this blog, We’ll walk through the Marketing Strategy of EDF — a French multinational electric utility company.The main objective is to help you in understanding EDF’s (Électricité de France) marketing strategy for becoming a multinational electric utility company in France.Marketing is an integral aspect of a company that may make or break its success. As users all around the world shift to the digital sphere, marketing has fallen in line. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.We’ll learn about the marketing strategy of EDF, its marketing mix, and much more in this blog. Let us learn more about Edf(Électricité de France) before we go into its marketing strategies.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Edelweiss Financial Services Marketing Strategy: STP Analysis
In our previous blog, we did the SWOT analysis of Edelweiss Financial Services. In this blog, we are going to understand the marketing strategy of Edelweiss Financial Services Company. Edelweiss Financial Services is an integrated and diversified financial services group. The group’s primary businesses include Investment Bank, Mortgage Lending, Alternative and Distressed Credit, and Asset management. The objective of this blog is to help you gain insights into Edelweiss Financial Services. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well.A new era is all about being digital and learning new digital techniques. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Edelweiss Financial Services by the end of this blog. Before talking about it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Edeka: Germany’s Largest Supermarket
In our previous blog, we studied the dynamic SWOT analysis of Sainsbury’s, a supermarket chain in the United Kingdom. In this article, we will cover the Marketing strategy in Edeka.Edeka stores differentiate themselves as full-service providers primarily through customer proximity, advice, and a large selection of fresh food. They are available in a variety of sizes and market types. They all have a strong emphasis on quality and service, which is consistent with the core message of the Edeka identity “We ♥ Food”. The pandemic led to a significant shift towards the online platform, making purchases of daily items extremely easy. Due to the vast advancement in technology and 24×7 availability of online services, customers could now order daily essentials with a few taps. In today’s day and age, having an online presence is extremely important, and having the right marketing strategies will help businesses succeed in this hyper-competitive world.We recommend you to attend the Free Masterclass on Digital Marketing by Karan Shah- CEO and founder of IIDE. Learn the basics of digital marketing from the best and enhance your skills.Before diving into the Marketing strategy in Edeka, let us first look at the company’s overall history and operations.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of Dunzo – With STP Analysis & Campaigns
 In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand swiggy.In this article, we are going to elaborate on the marketing strategy of Dunzo.This article will help you understand the fascinating story of Dunzo with its various kinds of marketing tactics that it used to make an effective marketing strategy like its social media presence, SEO, E-commerce strategy and much more.As we all are digitizing our lives so it is essential for a company to digitize them for their customers. Thus, having very good marketing strategies will lead any company to the topIf you want to know more about what marketing is and its scope you can visit the IIDE website and watch Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Here we will be telling you about the marketing strategy of dunzo.So let’s go then!!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Dunkin – Detailed Explanation
In our previous blog, we learned about the SWOT analysis of Dunkin. In this article, we are going to talk about the marketing strategy of Dunkin donuts based in the United States,  and also one of the largest coffee shops and donuts shop chains in the world, as well as a quick-service restaurant.This article aims to gain insights into Dunkin Donuts and learn how it became one of the world’s largest coffee and donut shop chains.Marketing is part of our everyday life as it’s the backbone of industries and their biggest tool for reaching their prospective buyers. These days, marketing is majorly online as the world is moving towards the digital era. If you want to learn more about Digital marketing, then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.We will explain in detail the marketing strategy of Dunkin donuts by the end of this article but before that let’s begin with the company’s history, its marketing strategy, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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