In-Depth Marketing Strategy of Engineers India

Updated on: Sep 19, 2022
Marketing Strategy Of Engineers India - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis.

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Previously, we learned in-depth about the SWOT analysis of AIA Engineering. The goal of this article is to help you understand the marketing strategy of Engineers India. 

The Engineers of India has done some interesting marketing campaigns, due to which Engineers India is considered to be one of the best companies. Overall, it means marketing has become a prime object for every company. Nowadays, everyone is switching their business online, in order to adapt to its strategies as well.

The intention of this article is to help you to be aware of the new strategies companies undertake. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE Free Masterclass on Digital Marketing by one and only the Founder and CEO of IIDE, Karan Shah.

In this blog, we will go over the Marketing Strategy of Engineers India in detail. We are going to discuss everything about Engineers India’s marketing strategy. We will also cover the company’s story, marketing campaigns, target audience, digital presence, etc.

Let’s start by learning about the company’s history, target audience, and digital presence before we dwell.

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About Engineering India – Company Overview

Engineers India was incorporated in 1965 as a private limited company under the name Engineers India Private Limited, later on, became a wholly-owned Government of India enterprise. The company provides a wide range of engineering consultancy & EPC services to its clients.

Engineers India has an impressive record of executing over 5000 assignments consisting of 400 major projects valued at over US$200 Billion. Engineers India’s enviable project portfolio consists of Major refinery projects, Mega petrochemical complexes, Oil and Gas processing projects, Offshore platforms, Pipeline projects, Mining & Metallurgy projects, Fertiliser projects, Ports and storage terminals, Infrastructure projects, and Turnkey projects. 

The headquarters of Engineers India is located in Bhikaji Cama Place, New Delhi and the R&D complex at Gurugram. More than 2400 engineers & professionals work at EIL.

Quick Stats on Engineers India
CEO Vartika Shukla
Area Served India
Industry Engineering consulting
Market Share/ Revenue 3,104.69 crores INR
Vision To maximise the creation of wealth, value and satisfaction for stakeholders with high standards of business ethics and aligned with national policies.
Tagline To be a Global Leader offering Total Energy Solutions for a Sustainable Future.


Marketing Strategy of Engineers India

Engineers India marketing examines the brand by marketing framework which includes maintaining performance and also the competitiveness of already existing business to leverage on large investments, especially in the various parts of the operation, these marketing strategies contribute to the growth of the company.

Segmentation, Targeting and Positioning 


Engineers India uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.


The company does not produce anything to be sold, they work on many projects throughout India. So the concept of targeting does not apply to Engineers India.


Engineers India maintains its position in high-quality projects. Engineers India has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.

Marketing Campaigns

Engineers India does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their projects. 

Engineers India can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Engineers India can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

Social media marketing refers to connecting with your audience using social media platforms in order to develop your brand, boost sales, and enhance its website traffic. This includes creating content for the social media pages, interacting with your followers, progress tracking and executing social media ads.

Currently, Facebook, Instagram, Pinterest, Linkedin, Twitter, YouTube, and Snapchat are the most popular social networking websites.

Social media is being used by businesses in a broad variety of ways. Engineers India has an online presence on

  • Facebook with 36k followers 
  • Instagram with 183 followers 
  • YouTube with 1.6k subscribers 
  • LinkedIn with 102k followers 

 Asides from the online visibility, they have provided zero social media presence on other media platforms.

SEO Strategies

Marketing Strategy Of Engineers India - SEO

The goal of an SEO strategy is to raise its website’s position in search results so that it may draw in more visitors. Technical SEO, content strategy, on-page SEO and user experience are some of the fundamental pillars that this approach is built around. Delivering a superior search experience for your audience is at the foundation of SEO strategy.

Indian engineers have 5,996 organic keywords. In SEO, the number of keywords below 500 is considered to be bad, 1000 is considered satisfactory, and 10,000+ is considered to be very good. And Marketing strategy of Engineers India has 34,045 keywords, which are deemed excellent.

Also, it has an attractive organic monthly traffic of 145,842 which is amazing. This means that the Engineers of India have fantastic SEO strategies. If they continue to be this great at SEO strategies, then it’s going to get very good results in the future.

Successful SEO marketing strategies display the business to searchers at every point of the client journey which is one of their main advantages. As a consequence, regardless of where customers are in the buying process, they get to know and build trust in them.

E-commerce Strategy

Engineers India really does not have any eCommerce strategy because most of their work is onsite. It would be harder to deliver the same level of service to their customers online than physical. 

Engineers India Limited is a company that is engaged in India’s different development through different projects. E-commerce doesn’t take up much space in the marketing strategy of Engineers India. Engineers India does not have an E-commerce portal, however, they do have ample information on their website and various offices of theirs, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

Marketing Strategy Of Engineers India - App

Engineers India does have a mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Engineers India deals in the projects sector. It does not deal in the manufacturing of any product.

Secondly, Engineers India’s clients are government and many other private companies etc, who wouldn’t choose a mobile app for dealing with Engineers India. Such big deals are to be done personally. Considering the above factor, not having a mobile app has never been an obstacle for Engineers India. 

Content Marketing Strategies

Engineers India Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends with an elaborative marketing strategy of Engineers India. Let us conclude our learning below from the marketing strategy of Engineers India.

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Conclusion – What’s Unique in Engineers India Marketing?

Engineers India is a well-reputed company that is a trusted one among business clients in the world. In the Marketing strategy of Engineers India, we learnt that it has reached the markets of its nation but is still facing the problem of marketing its products internationally due to fewer funds and inefficient financial planning.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Engineers India has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Engineers India check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Engineers India, and do share your thoughts on this case study marketing strategy of Engineers India in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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