In-Depth Marketing Strategy of Engineers India

Previously, we learned in-depth about the SWOT analysis of AIA Engineering. The goal of this article is to help you understand the marketing strategy of Engineers India. 

The Engineers of India has done some interesting marketing campaigns, due to which Engineers India is considered to be one of the best companies. Overall, it means marketing has become a prime object for every company. Nowadays, everyone is switching their business online, in order to adapt to its strategies as well.

The intention of this article is to help you to be aware of the new strategies companies undertake. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE Free Masterclass on Digital Marketing by one and only the Founder and CEO of IIDE, Karan Shah.

In this blog, we will go over the Marketing Strategy of Engineers India in detail. We are going to discuss everything about Engineers India’s marketing strategy. We will also cover the company’s story, marketing campaigns, target audience, digital presence, etc.

Let’s start by learning about the company’s history, target audience, and digital presence before we dwell.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.