In-Depth Marketing Strategy of Enel – Company Overview

Previously, we discovered the SWOT analysis of Enel. In this blog, we’ll walk through the Marketing Strategy of Enel, and how it grew to become the world’s second-largest power company.

We’ll go over Enel’s marketing strategy in detail in this blog. The goal is to learn and understand how it grew to become the world’s second-largest power company.

Marketing is an integral aspect of a company that may make or break its success. As users all around the world shift to the digital sphere, marketing has fallen in line. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

By the end of this blog, we will have learned the marketing strategy of Enel. Let’s start with the company’s story, target audience, and digital presence before we start looking too deep into it.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 9, 2025

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]