Marketing Strategy of Eicher Motors: STP

In one of our latest blogs, we learned about the marketing strategy of Maruti Suzuki. Now, we are going to analyze the Marketing Strategy of Eicher Motors, a leading player in the Indian automobile industry, to further understand how best to use and draw a marketing strategy and tackle competition by understanding their marketing strategy. 

Eicher Motors is an international vehicle manufacturing company based in India. Since 1948, the business has existed. Its success is widely attributed to its global digital marketing strategy. 

Let’s dive in to discover how Eicher Motors does its marketing. Before we begin, if you are interested in building a digital marketing career for yourself, you should check out this Free Masterclass on Digital Marketing now.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]