Marketing Strategy of E.Leclerc: Overview & Campaigns

In our previous article covered the Marketing strategy of Tesco –  a British multinational grocery and general merchandise retail chain. In this article, we will examine the proponent Marketing Strategy of E.Leclerc, the leading hypermarket company in France.

This analysis will help you learn and gain insights into how E.Leclerc has retained its proponent and cooperative approach in the retail industry over the years, overthrowing its long-time competitor to become the best yet most dependable hypermarket in France.

E.leclerc has come a long way from when its first store opened in 1948, especially in marketing which is one of the core recipes for success in the retail industry in this 21st century.

If you are interested in becoming the next Picasso in digital marketing, you should check  IIDE Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

At the end of this blog, we will have learned all about the marketing strategy of E.Leclerc. Before we go in-depth, we go back to the beginning with the business story, target market and online presence.