Marketing Strategy of Electrotherm: Conglomerate Review

In our previous article, we learnt about the SWOT analysis of Electrotherm. In this article, we are going to elaborate on the marketing strategy of Electrotherm – An Industrial Conglomerate. 

Marketing is a core part of every company’s DNA that can make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. 

In this blog, we are going to understand the marketing strategy of Electrotherm – an Industrial Conglomerate, and how the company has evolved over the decades. We will also inspect the relevance of digital and social media marketing for this company and other effective marketing techniques they could utilise.

In this case study, we will look at the marketing strategy of Electrotherm, their influencing marketing, marketing strategy, marketing campaigns, social media marketing, SEO strategies, e-commerce strategies, mobile apps, content marketing strategy, profound study, and much more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]