In-Depth Marketing Strategy of Eduvanz – With Complete Overview

Previously we discussed in detail the SWOT analysis of Eduvanz. In this article, we will be looking at the Marketing strategy of Eduvanz. The objective of this blog post is to learn and gain more insight into Eduvanz and how it became one of India’s leading Financial Institutions and Eduvanz aims to become the largest Fintech Company in India.

Eduvanz is an online marketplace for education loans. They have the following features which include registration through personal details, uploading of documents, approval of loans, transfer of plans, and many more. Criteria for getting their loans apart from education loans are based on credit assessments. They also operate an app-based platform which is available for Android users.

Marketing is also a part of a company’s structure that can either make it or break it. As people across the globe go digital, marketing has followed suit as well. If you are interested in learning digital marketing for free, then check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We are going to learn the whole marketing strategy of Eduvanz. But before diving deeper into it, let’s begin with how the company started, its target audience and its online digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.