Previously we discussed in detail the SWOT analysis of Eduvanz. In this article, we will be looking at the Marketing strategy of Eduvanz. The objective of this blog post is to learn and gain more insight into Eduvanz and how it became one of India’s leading Financial Institutions and Eduvanz aims to become the largest Fintech Company in India.
Eduvanz is an online marketplace for education loans. They have the following features which include registration through personal details, uploading of documents, approval of loans, transfer of plans, and many more. Criteria for getting their loans apart from education loans are based on credit assessments. They also operate an app-based platform which is available for Android users.
Marketing is also a part of a company’s structure that can either make it or break it. As people across the globe go digital, marketing has followed suit as well. If you are interested in learning digital marketing for free, then check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We are going to learn the whole marketing strategy of Eduvanz. But before diving deeper into it, let’s begin with how the company started, its target audience and its online digital presence.
About Eduvanz – Company Overview
Eduvanz began its operations as a Fintech company in 2016 with a mission of empowering students with free financial resources and honest advice that will enable them to become informed. They are one of the best loan providers for students in India and it’s a non-banking finance institute which gives students loans with zero interest.
Eduvanz Finance aims to give financial assistance to those groups of people who have high career goals but don’t have the financial means to achieve them.
They give collateral-free loans to individuals who have taken up any certification course for building their career life. With Eduvanz, you can choose any course you want to learn, and select the institute that provides the course. Then fill out a basic application form, which can make you eligible to receive a loan that will fund your chosen career. Eduvanz makes collecting loans an easy experience.
Eduvanz offers career development loans which are 100% of a student’s course fee and it’s interest-free with easy repayment options. They are truly one’s financial friend.
|Market Share/ Revenue||Rs 185 Crore (2021) / Rs 13.5 Crore (2021)|
|Vision||Making Education accessible|
|Tagline||Supporting the Success of Learners & Leaders|
Marketing Strategy of Eduvanz
The interesting marketing strategies used by Eduvanz include social media marketing, content marketing, e-commerce marketing and search engine marketing (SEM). In this section, we will be discussing the marketing strategy of Eduvanz! And how Eduvanz carries its marketing campaign etc.
Segmentation, Targeting and Positioning
There are various segments of Eduvanz which are:
- Low-Interest loans
- Apple Products
- Services to Educational Institutions
Eduvanz is a B2C (Business To Consumer) company whose target audience includes students and people who are interested in education or skills for career development.
The age range of these individuals mentioned above is less than 18, 18 to 25, 26 to 34, 35 to 45, 46 to 60, and more than 60. These people also have Lower Income, Lower-middle Income, Upper-middle Income, and High Income.
Eduvanz uses many marketing strategies to position its company in the mind of the customers and this strategy refers to how the brand is perceived in the mind of people relative to competing businesses. This positioning not only helps to protect your market share in existing markets but also helps you gain new markets.
Top three campaigns on Eduvanz’s Instagram Social Media page
This campaign was done to increase their Instagram page followers with a theme for mother’s Day. The participants have to follow their page on Instagram, tag three friends and ask them to participate also. Then write what they learnt from their mother that they value most, using a particular hashtag in the comment section.
The Ad was successful because a freebie was added to it, which caught people’s attention, making them act by the company’s intentions of putting out the Ad.
This campaign was done to increase their Instagram page followers with an education puzzle. The participants have to follow their page on Instagram, tag their friends and ask them to participate also. Then spot the maximum courses they can see in the puzzle and stand a chance of winning Amazon vouchers.
The Ad was also successful because a freebie was added to it, which caught people’s attention, making them act by the company’s intentions of putting out the Ad.
This Ad wasn’t so successful because not everyone can read or hear the language used. It didn’t increase page followers because there were no tags from followers and no freebie was attached to catch people’s attention to act by the company’s intention of putting out the Ad.
Social Media Marketing
The company can be found on Facebook, Twitter, Instagram and LinkedIn.
LinkedIn – 8690 Followers
Instagram – 373 Followers
Facebook – 501 Followers
Twitter – 154 Followers
They are most followed on LinkedIn where they have about 8,690 followers but have the most active followers on Instagram more than all the other platforms.
Their type of Content is Informational, Promotional and Product launches.
In SEO ranking, the Number of keywords – below 500 isn’t good, above 1000 is good, and 10,000+ is great. As we can see that www.eduvanz.com has 2186 organic keywords and it’s considered good. This means the digital marketing of Eduvanz is amazing and has a good number of insights.
Also, the organic monthly traffic is almost 10K which is known as average. Hence, Eduvanz needs modifications in its SEO strategies while working towards making the brand rank better on Google organic SERP results.
The Influencer Marketing of Eduvanz is currently unavailable.
Highlighting the e-commerce strategies, Eduvanz has a website where they carry out their financial transactions with special offers sometimes. The company has an online portal which they use to disburse their loans, retrieve back their money, and accept instalments and interests.
The company has a mobile app for their online transactions which can be downloaded from the Google play store. The process of applying through their app is simple which is supposed to increase customer satisfaction. If the procedure becomes complicated, customers may decide to take loans from competitors.
Content Marketing Strategies
The company leverages blogs, social media posts, and press releases to advertise its business. On their social media handles, they share content that can motivate an individual into making choices that leads to success in business or career.
This ends our elaborative marketing strategy of Eduvanz. Let us conclude our learning below from the marketing strategy of Eduvanz.
Conclusion – What’s Unique in Eduvanz Marketing?
In concluding the marketing strategy of Eduvanz, we saw that Eduvanz is gaining love because of how they support education with their zero-interest loans. The popularity of their brand is increasing among millennials. The uniqueness of not collecting interest from students has reduced competition for them. Though Eduvanz is still trying to thrive in its digital marketing strategies. It is still striving to advance and grow in the digital sector.
Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.
We hope this blog on the marketing strategy of Eduvanz has given you a good insight into the company’s marketing strategies.
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