Extensive Marketing Strategy Of EDF – Marketing Mix & More

Previously, we discovered the SWOT analysis of EDF. In this blog, We’ll walk through the Marketing Strategy of EDF — a French multinational electric utility company.

The main objective is to help you in understanding EDF’s (Électricité de France) marketing strategy for becoming a multinational electric utility company in France.

Marketing is an integral aspect of a company that may make or break its success. As users all around the world shift to the digital sphere, marketing has fallen in line. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.

We’ll learn about the marketing strategy of EDF, its marketing mix, and much more in this blog. Let us learn more about Edf(Électricité de France) before we go into its marketing strategies.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.