Q2. How does HSBC use digital marketing?

HSBC’s marketing strategy leverages SEO, social media engagement, e-commerce strategies, and mobile app features to reach and serve its customers.

Q3. What is HSBC’s value proposition?

HSBC's value proposition is providing reliable, innovative, and globally connected financial services, empowering you to navigate your financial world with confidence.

Q4. Who is HSBC’s target market?

Individuals and businesses seeking global financial solutions and personalised banking services.

Q5. What are HSBC’s most notable advertising campaigns?

HSBC’s marketing campaign - ‘Together We Thrive’ highlighted HSBC's role in supporting economic growth and community development.

Q6. Who are the main competitors of HSBC?

Citibank, Barclays, JP Morgan Chase, UBS, and Standard Chartered compete with HSBC in the banking industry.

Q7. Has HSBC faced any failed campaigns?

Yes, HSBC faced backlash for a culturally insensitive campaign, leading to public outcry and negative media coverage.

Q8. What is HSBC’s mission?

HSBC’s marketing strategy aims to connect customers to opportunities through innovative and globally connected financial services.

Q9. What motivates HSBC’s target audience?

Seeking reliable and innovative banking solutions and global connectivity, particularly millennials who value financial security and the ability to connect with an international world.

Q10. What are the latest business news about HSBC?

HSBC announced a strategic plan to exit retail banking operations in certain non-core markets to focus on its wealth and personal banking operations in Asia.

Unveiling HSBC’s Robust Marketing Strategy – Detailed Insights

Name: Exclusive Marketing Strategy Of HSBC 2024 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

The marketing strategy of HSBC focuses on leveraging digital transformation, customer-centric services, and global connectivity. This case study delves into HSBC’s marketing strategies, digital marketing tactics, and recent campaigns to understand how HSBC maintains its competitive edge in the global banking industry.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.