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The marketing strategy of HSBC focuses on leveraging digital transformation, customer-centric services, and global connectivity. This case study delves into HSBC’s marketing strategies, digital marketing tactics, and recent campaigns to understand how HSBC maintains its competitive edge in the global banking industry.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 16, 2024
HSBC’s strategy focuses on digital transformation, customer-centric services, and global connectivity.
HSBC’s marketing strategy leverages SEO, social media engagement, e-commerce strategies, and mobile app features to reach and serve its customers.
HSBC's value proposition is providing reliable, innovative, and globally connected financial services, empowering you to navigate your financial world with confidence.
Individuals and businesses seeking global financial solutions and personalised banking services.
HSBC’s marketing campaign - ‘Together We Thrive’ highlighted HSBC's role in supporting economic growth and community development.
Citibank, Barclays, JP Morgan Chase, UBS, and Standard Chartered compete with HSBC in the banking industry.
Yes, HSBC faced backlash for a culturally insensitive campaign, leading to public outcry and negative media coverage.
HSBC’s marketing strategy aims to connect customers to opportunities through innovative and globally connected financial services.
Seeking reliable and innovative banking solutions and global connectivity, particularly millennials who value financial security and the ability to connect with an international world.
HSBC announced a strategic plan to exit retail banking operations in certain non-core markets to focus on its wealth and personal banking operations in Asia.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.