Descriptive SWOT Analysis of MasterCard- with Infographics

Previously we saw the SWOT analysis of Bajaj Finserv, today let’s learn about the SWOT analysis of MasterCard.

MasterCard, originally known as Interbank from 1966 to 1969 and Master Charge from 1969 to 1979, pays created by the combination of several bank card associations in response to BankAmericard issued by Bank of America which later became is a Visa credit card issued by Visa Inc.

The organization was formed because a group of 17 bankers used it to receive duplicates of their credit cards. Therefore, the ICA was not controlled by a single bank.

Between InterBank and MasterCard, the InterBank card was named MasterCharge in 1968.

The company has gained popularity due to its strong marketing strategies, it can further use digital marketing for gaining more customers. Digital Marketing is the new trend in the marketing field, if you want to learn more about digital marketing do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

We’ll first get to know about MasterCard before diving into the SWOT Analysis of Mastercard.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.