Detailed Marketing Strategy of Goldman Sachs – With Company Overview & STP Analysis

Updated on: Aug 1, 2022
Marketing Strategy of Goldman Sachs - Featured Image

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In our previous article, we learned in-depth about the SWOT analysis of Goldman Sachs. In this article, we are going to do a detailed study on the marketing strategy of Goldman Sachs – the United States’ fastest-growing financial company.

Goldman Sachs was started in 1869 as the United State’s fastest-growing American multinational investment bank and financial services company.

Marketing strategy is an overall game plan for achieving the marketing objectives of the organization, where digital marketing connects businesses with ideal customers online making it easy and effective. If you are very much interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Before we do an in-depth analysis of the Marketing Strategy of Goldman Sachs, let us kick start by learning the company’s background, competitors, and digital presence.

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About Goldman Sachs – Company Overview

Marketing Strategy of Goldman Sachs

A major international investment bank and provider of financial services, Goldman Sachs Group Inc. serves a wide range of clients, including businesses, financial institutions, governments, and private individuals. The corporate headquarters of the corporation are located in New York. In 1869, Samuel Sachs and Marcus Goldman founded the business, giving it the name Goldman Sachs.

Currently, David M. Solomon leads the business (Oct. 2018-present).

The firm has been characterized for more than 150 years by a culture of cooperation and client care. In order to serve their clients and communities globally, nearly 40,000 Goldman Sachs employees collaborate today, building on a long tradition of creative ideas from exceptional individuals.


Quick Stats on Goldman Sachs
CEO David M. Solomon
CMO Fiona Carter
Area Served Worldwide
Industry Financial Services
Market Share/ Revenue 5,930 Crores USD (2021)
Vision Establishment of Investment and Financial Freedom to all.
Tagline Progress is everyone’s business.


Marketing Strategy of Goldman Sachs

Segmentation, targeting, and positioning

The Goldman Sachs Group, Inc. is a top-tier international investment banking, securities, and investment management company that offers a wide range of financial services to a sizable and varied clientele that consists of businesses, financial institutions, governments, and private individuals.

Goldman Sachs has divisions for consumer and wealth management, international markets, and asset management. Their clients include high-net-worth individuals, governments, financial institutions, and corporations.

Global Markets employees work at the centre of the world’s financial markets, serving institutional clients like asset managers, hedge funds, banks and brokerages, pension plans, endowments, foundations, businesses, and governments.

In order to expand in international markets, it has three major businesses: asset management and securities services; trading and principal investments; and investment banking.


Marketing Campaigns

  • The 10,000 Women’s Growth Fellowship

Marketing Strategy of Goldman Sachs - #10,000 Women's Campaign

A three-day intensive program of activities known as the 10,000 Women Growth Fellowship is followed by a six-month mentorship program for 10,000 Women graduates from all over the world.

Twitter ran the campaign, which was a big success. This project has received excellent feedback and has assisted many women in moving forward.

Marketing Strategy of Goldman Sachs - Testimonial 

One Million Black Women

Marketing Strategy of Goldman Sachs - One million black women's campaign

In order to increase racial equity and economic opportunity, Goldman Sachs introduced One Million Black Women in March, a new initiative that will invest $10 billion and provide $100 million in charitable support for black women.

After the launch, Goldman Sachs conducted listening sessions with more than 12,000 women in partnership with organizations led by black women to determine which projects would get the initial round of investment.

For One Million Black Women, Goldman Sachs has announced the first foundational grant, capital investments, and charity contributions. a productive campaign.

  • 10,000 Small Businesses

Marketing Strategy of Goldman Sachs - 10,000 small businesses campaign

The goal of Goldman Sachs 10,000 Small Businesses is to help small businesses expand and generate employment by giving them more access to training, funding, and business support services. Effective Campaign.

Social Media Marketing

The business is quite active on a number of social media networks. It is accessible on Facebook, LinkedIn, Instagram, and Twitter.

9,38,500 followers on Twitter.
2,01,000 Followers on Instagram
3,278,697 followers on LinkedIn.
2,93,397 Followers on Facebook

They are clearly active on LinkedIn and are the most followed there based on the statistics. They frequently share information on local events and their involvement in them. The majority of the educational and promotional content is centred on their newest projects and campaigns.

SEO Strategies

Marketing Strategy of Goldman Sachs - SEO

Below 500 is terrible, above 1000 is okay, and 10,000+ is amazing in terms of keyword density. As we can see, Goldman Sachs has a fantastic total of 270,230 organic keywords. This indicates that Goldman Sachs takes its use of digital marketing very seriously and leaves it to experts.

The website receives incredible traffic, indicating that its SEO techniques are cutting edge and current.

Influencer Marketing

The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.

Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.

As it moves into Main Street, Goldman Sachs is increasing the number of social media and influencer marketing professionals it hires. Goldman Sachs just appointed Caity Kauffman as vice president of social media. A knowledgeable colleague with experience in influencers is also wanted by the bank.

Ecommerce Strategies

Goldman Sachs is an investment banking, consumer & wealth management and asset management company providing services. E-commerce does not take into account Goldman Sachs as it does not sell any B2C product, the products and services that Goldman Sachs sells is for unified global firms and corporations. Such services and deals are done with 2-way communication.

Mobile Apps

Sadly, this business doesn’t have a mobile app.

Content Marketing Strategies

In-depth analyses of markets, economies, technology, and sustainability from experts inside and outside of Goldman Sachs are discussed in the brand’s own articles. Press releases, careers, blogs, podcasts, and news marketing are all available.

The 4Ps are covered by Goldman Sachs’ analysis of the brand using the marketing mix methodology (product, price, place, and promotion). Numerous marketing techniques exist, including product innovation, pricing strategy, promotion planning, etc. These commercial techniques, based on the marketing mix of Goldman Sachs, contribute to the brand’s success.

The brand or corporation can position itself competitively in the market and accomplish its corporate goals and objectives with the aid of Goldman Sachs’ marketing strategy.


This ends the elaborative marketing strategy of Goldman Sachs. Let us conclude our learning below from the marketing strategy of Goldman Sachs.

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Conclusion – What is unique Goldman Sachs marketing?

Given all the data, Goldman Sachs is a well-known firm with an excellent digital marketing network. Given that they actively post, the company has a solid marketing plan and is unique. Additionally, it features some outstanding programs and it is the marketing that has elevated this business to fame. It emphasises sustainability, which is a fantastic feature to take into account future needs.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Goldman Sachs has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Goldman Sachs check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Goldman Sachs, and do share your thoughts on this case study marketing strategy of Goldman Sachs in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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