CRED: Influencing Credit Users with Marketing – A Case Study

Cred is an Indian startup company that works on making the life of credit card users easy. Currently, the start-up is in its growth stage and is backed by some of the most well-known venture capitalist firms from all over the world. 

Lately, they have been implementing a number of marketing strategies that have helped it gather some great traction. 

That’s why in this case study, we’ll be understanding Cred in greater detail by going through its business model and the marketing strategies that have caught the world’s attention for their quirkiness. 

So, let us begin this case study by first learning more about Cred.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.