Detailed Marketing Strategy of Chase – With Complete Explanation

Updated on: Sep 15, 2022
Marketing Strategy Of Chase - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In the previous blog, we learned about the SWOT analysis of Chase. In this blog, we will see the Marketing strategy Of Chase – One of the best banks and the TOP 100 Banks of 2022.

The primary purpose is to gain insights into how Chase became one of the best banks and the TOP 100 Banks of 2022 and How it serves nearly half of America’s homes by offering all kinds of banking services.

Now, after Corona’s impact, almost all the services have become Online. You can sell any product from anywhere with the help of digital marketing. If you are interested in digital marketing I recommend  IIDE – Indian Institute of Digital Education.

Before we get into the details of its Marketing strategy Of Chase, let’s take a look at the company’s overview and presence.

Digital Marketing Academic Challenge 2024 - DMAC

About Chase – Company’s Overview

Marketing Strategy of Chase - Chase

It all started through the mergers between Chase National Bank and the Manhattan Company in 1955 to form the bank known as Chase Manhattan. Later on, the bank merged with J.P. Morgan & Co. and became a subsidiary bank of JP Morgan Chase holding company in 2000. Initially, the bank was founded in 1799 with its headquarters in New York City, USA. It is often viewed as a signature banking institute. Half of US households are served by Chase.

All over more than 5100 branches and 17,000 ATMs, over USD 2.6 trillion assets of clients are managed by Chase. It employs more than 250,000 employees throughout its operation. To add up, it provides financial services, loan services, saving and credit services under various categories of products. 

Quick Stats on Chase
CEO Jamie Dimon
CMO Carla Hassan
Area Served the United States
Industry Finance
Market Share/ Revenue US$124.54 Billion
Vision Providing Commercial banking services in the US.
Tagline What matters most



Let’s see about Chase’s marketing strategies and how they pull off the marketing campaigns!

Segmentation, Targeting, Positioning

The target audience is mainly between the age group 22- 70. Today’s young generation wants to start investing as soon as possible and for the older age group, banks are the most trustworthy for savings. As Chase provides various commercial investment plans it becomes more beneficial for this age group.

The chase started in  2002. Chase provides various types of services to manage money like business banking, checking account, saving accounts and CDs, mortgages, auto financing investment advice and more.

Chase bank provides services all over the United States. In 2022, JPMorgan Chase will be the biggest bank in the USA, the world’s largest bank by market capitalization. It ranks the fifth largest bank in the world.

Marketing Campaigns

JPMorgan Chase spent over $100 million on advertising on digital, print, and national TV in the last year. Chase invested in commercial ad units and streamed on over 280 various Media Properties in the last year across multiple Media formats. JPMorgan Chase launched and published 29 new products in the last year.

 Marketing Strategy of Chase - Campaign 1

This TV ad runs on the A&E Network through July 2022. This campaign was a huge success because it can cover a large audience.

 Marketing Strategy of Chase - Campaign 2

Chase ran this “Sapphire Preferred” campaign ad held during July 2022 on Snapchat. today’s increasing craze for Snapchat played an important role in this campaign. This ad reaches lots of the young generation.

 Marketing Strategy of Chase - Campaign 3

This type of display campaign was held in 2021. These displays were shown in various magazines and newspapers like bossiness travel news, Redland daily facts, and Times of New York.  This campaign’s main target was businessmen, investors and enterprises.

Social Media Marketing

Chase is active on social media platforms like LinkedIn, Instagram, and Facebook. It has more followers on Linkedin than on Instagram and Facebook. It has around 343k followers on LinkedIn and about 242k followers on Instagram. LinkedIn is more of a professional sort of social media platform most investors, and businessmen use. Most of the posts and stories on LinkedIn and Instagram contain informative money-saving tips, investment advice, community building, interaction communication and promotional content.

SEO Strategies

 Marketing Strategy of Chase - SEO

As per SEO ranking, it says that the digit of keywords – below 500 is bad, above 1000 is good and above 10000 is amazing. As we see in the image, the chase has 1,253,000+ organic keywords which are considered excellent. 


 As we see, the traffic in the month is around 363k which is good. That means the site is gaining amazing insights. The marketing strategy is working very well for Chase’s websites. Organic market doing great as per paid ad marketing which is excellent.

Influencer Marketing

From the start, Chase has collaborated with many bloggers, Instagram influencers, and YouTubers for influencing marketing. These influencers have more than the around 500k followers Influencers promote the services, and investment hacks through their posts, and stories which help to reach many people. Chase has made involved viewers of nearly 6 million active followers. Through paid and organic media, Chase’s social content reaches more than 3 million consumers each day. Chase’s Posts and videos are catchy and engaging, leading to a good audience on YouTube as well as on Instagram.

E-commerce Strategies

In the case of e-commerce strategies, Chase has an official website where it provides financial services. In addition to that, it has gone along with articles, and e-mail marketing strategies. On the website, they provide loan services to the investment service in an easy and user-friendly mode. Making a user-friendly website is an excellent strategy because a user-friendly site means Google-friendly.

Mobile Apps

 Marketing Strategy of Chase - Mobile App

Chase has a “Chase Mobile U.S. “ application which is available on the google play store. With the help of this application, users can build a personalized budget for free, unlimited commission-free trades with j.p.morgan, deposit checks virtually from anywhere, check credit card scores for free, send and receive money at the moment, and instantly lock and unlock cards efficiently. This app is more user-friendly and easy to use.

Content Marketing Strategies

Chase is very active on social media platforms. Most of the content is posted on Instagram and Facebook. The post and videos are related to money tips, new offers, and building community.   also spread content through e-newspaper and e-magazines like USA Today, Time Newsweek, and Rolling stone. Chase covers all age groups by using different social media platforms with various content. But still, Chase has a long way to reach each household in the world. I am sure that using social media platforms in the right way will be possible.

This ends with an elaborative marketing strategy of Chase. Let us conclude our learning below from the marketing strategy of Chase.

Digital Marketing Academic Challenge 2024 - DMAC

Conclusion – what’s unique about Chase?

In the marketing strategies of the chase, we saw how the chase gained support from all over the USA. The popularity of Chase’s financial services is increasing all over the world. The distinctiveness of the chase to accom[polish the mission is to create engaged, lifelong experiences. Chase has its marketing methods and is still trying new ideas to reach the whole world.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Chase has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Chase check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Chase, and do share your thoughts on this case study marketing strategy of Chase in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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