SWOT Analysis of Paytm: Indian FinTech Multinational

Previously, we did a thorough business model of PayPal. Today we are going to see the thorough SWOT analysis of Paytm.

Paytm is India’s leading financial services company which provides consumers, businesses, and online companies a platform for financial services and digital payment. The business model of PayTM is a must-know for everyone! Paytm has over 350 million active users and is one of the top platforms for digital payment methods and captures a large audience across all economic strata in the nation.

Paytm has been making perfect use of digital marketing since it was founded in the year 2014. As the world was online and still shifting online, the marketing techniques are changing which is digital marketing. If you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of Paytm, here’s a deep dive into the company’s history, founding, products, financial status, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]