Detailed Marketing Strategy of IDFC First Bank With Company Overview

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, American Express Bank. In this article, we are going to elaborate on the marketing strategy of IDFC First Bank – an integrated infrastructure finance company.

The objective is to learn and know about IDFC First Bank and how it aims at moving the growth trajectory by serving customer segments that are the growth drivers of the Indian economy.

Marketing is an integral part of a company’s DNA. Marketing has followed users worldwide as they migrate to the digital realm. If you are interested in new-age digital marketing and want to learn more. In that case, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we will go over the marketing strategy of IDFC First Bank in detail. Getting to know the company’s history, target audience, and digital presence is the first step in our deep dive.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.