Detailed Marketing Strategy of IDFC First Bank With Company Overview

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, American Express Bank. In this article, we are going to elaborate on the marketing strategy of IDFC First Bank – an integrated infrastructure finance company.

The objective is to learn and know about IDFC First Bank and how it aims at moving the growth trajectory by serving customer segments that are the growth drivers of the Indian economy.

Marketing is an integral part of a company’s DNA. Marketing has followed users worldwide as they migrate to the digital realm. If you are interested in new-age digital marketing and want to learn more. In that case, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we will go over the marketing strategy of IDFC First Bank in detail. Getting to know the company’s history, target audience, and digital presence is the first step in our deep dive.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.