Top 11 Free Digital Marketing Courses in California to Upskill In 2025

List of Free Digital Marketing Courses in California

Here is the list of some free digital marketing courses in California that you can check out and enroll to:

1. Fundamentals Of Digital Marketing by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

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3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

5. LinkedIn Essentials by IIDE 

Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

6. GOOGLE DIGITAL GARAGE

This online resource, made available by Google, offers a thorough grasp of many digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, analytics, and more.

COURSE MODULES:

There are 26 modules of Fundamentals of Digital Marketing By Google

COURSE FEE: It’s free of cost

DURATION: 40 hours

MODE: Online 

FEATURES:

• Self-paced learning can watch anytime, anywhere
• Recorded Free Video tutorials
• Unlimited access
• A free certificate from Google is also provided.

Why should you enroll in this course?

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

7. Hubspot Academy- Digital Marketing course

Hubspot is a well-known global academy. Which offers a digital marketing course. In this certification program, you will learn the skills that will lead you the success in today’s online world. It includes content writing, search engines, and digital marketing strategies. After the completion of the course, you will receive a certification also.

Module: 

• Contact management 
• Content marketing
• Email marketing 
• Lead generation 
• Search engine optimization 
• Social media 
• Reporting and performance

Mode: Online

Duration: 5:25

Fee: Free

8. Digital Marketing Foundations by LinkedIn Learning

LinkedIn Learning is an online learning platform that helps to grow and develop business, and digital skills through course videos recorded by experts. With more than 5,000 courses and personalized recommendations, we can discover, complete, and track courses related to our field and interests. We can also choose to add these courses to our LinkedIn profile and any other platform once they complete the course.

In this course, the constructor will help to build about digital marketing including how it is used, where it has been, and where it is headed. It also covers how to decide on marketing channels etc. Digital Marketing Foundation includes 14 chapters with quizzes. This course can be accessed on tablets and phones also. Some modules of the course are mentioned below-

• The Digital Marketing Framework
• Digital Marketing First Steps
• Digital Marketing Key Concepts
• Digital Marketing Hub and Spokes
• Digital Marketing with your website

Course fee: FREE

Mode: Online

Why enroll in this course?

This course is so essential for the beginner before deciding to explore more about digital marketing.

9. Fundamentals of Marketing Concepts by Alison

Alison provides a huge number of free online business courses and free virtual classes for learning about digital marketing. It offers almost 4000 + Free online courses. From this course, we can understand the concepts of marketing fundamentals and why it is important to a business. We can also learn how to Describe how famous brands have used marketing campaigns to convey their key messages to a target audience. This free online course includes 1.5-3 hours of learning and a final Assessment. The course has the following modules-:

• Marketing Concepts and Marketing Mix
• Marketing Methodology
• Course Assessment

Course fee: FREE

Mode: Online

Why enroll in this course?

Fundamentals of Marketing Concepts will master the fundamentals of marketing concepts and how to craft marketing techniques that will create a distinct feature for a product or service and distinguish it from other competitors.

10. Introduction to Digital Marketing by Great Learning

Great Learning is India’s leading online learning platform, with a thought to make professionals about digital marketing skills. It provides free online courses in various domains and enables professionals and students to learn the most in-demand skills to help achieve career success. This free Digital Marketing course explains the concept of digital marketing with the help of several use cases. It also explains the various types of digital marketing. This would help to understand various concepts of Digital Marketing through a practical approach. It is a 2 hours online course of self-paced video lectures with free lifetime access. This course has the following modules:

• What is digital marketing?
• Why digital marketing?
• How to do digital marketing?
• Types of digital marketing
• Content marketing

Course fee: FREE

Mode: Online

Why enroll in this course?

This is a very innovative course that has a leadership approach. The certification is free and globally recognized, which can help to grow in the career.

11. Fundamentals of Marketing Analytics by Semrush Academy

Semrush Academy is an online learning platform where we can discover marketing skills and concepts, and connect with professionals to start achieving success in digital marketing. This course is designed for people who are interested in creating data-driven strategies for their company. Analyzing marketing data will allow us to discover what’s working, what isn’t, and how we can adjust strategies accordingly.

This course has the following modules:

• Marketing Analytics Fundamentals
• Strategy for Marketing Measurement
• GA4 Setup and Reporting
• Tracking and Analyzing Data from Competitors

Course fee: FREE

Mode: Online

Why enroll in this course?

To take your knowledge to the next level about digital marketing, Fundamentals of Marketing Analytics will be very useful

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQs

Q. What is the difference between digital marketing and digital advertising?

Digital marketing includes a different non-paid strategy to connect with the audience while on the other side digital advertising focus on paid promotion techniques to connect with the audience.

Q. What kinds of marketing jobs are available?

There are different marketing jobs available- Marketing Assistant, Social media manager, Content marketing manager, Marketing Analyst, Market research Analyst, etc.

Q. What are the advantages of taking free online marketing courses?

Taking a free online course helps to Learn cost-effectively, Provides various learning resources, Networking opportunities, Provides trial and exploration of courses, etc.

Q. What topics are covered in free digital marketing courses?

Various topics covered in digital marketing courses are- Introduction, SEO, SEM, Social media marketing, Content marketing, etc.

Conclusion

In conclusion, there are many platforms and courses which will help you to know much more about digital marketing and how to implement those skills to grow the business and also pursue a career in digital marketing.

It is very easy to enroll in any of the courses. As the courses are free you need to log in only using any id and create an account on that platform. After that simply enroll in the course whichever you want to learn and start learning about the skills related to digital marketing.