Have you been looking for the best Copywriting Courses in California? Do you wish to learn copywriting skills and start your journey in this field? Then you’ve come to the right place, to begin with.
We have listed down some of the best copywriting courses in California with all the necessary information like curriculum, fees, and many more. But, before we move on to the listicle, let us understand the meaning of copywriting and why it is gaining so much importance.
What is Copywriting?
Copywriting is the activity or process of writing the text of advertisements or publicity material. Copywriting is seen daily by all of us as text on billboards, newspaper titles, captions of Facebook ads, eye-catching banners on websites, and headlines of google ads, etc.
Let’s understand the above definition with a simple question. Have you ever got attracted to eating because of the tagline of an advertisement by your favorite food delivery partners like Zomato or Swiggy? If yes, then the efforts to come up with an attractive tagline were made by a copywriter.
Rather than just selling, smart selling by using languages that directly do not tell the customer to buy from you, but shows your customer how your product and services will add value in their life and make it easier will help to build your brand awareness and ultimately drive sales for your business.
In today’s era, delving into digital marketing practices is important for any kind of business. And to market digitally you need to sell smartly and creatively by using copywriting techniques.
Let’s have a look at the demand for copywriters in California and this will also answer your question about why to pursue a career as a copywriter:
(Source: LinkedIn)
The numbers say it all. So, if you are a person who wants to learn to copywrite and soon wants to grab an opportunity like a copywriter, then what are you waiting for? Because this is the right time!
Bonus Tip: But what if you want to master digital marketing as a whole? Well, for that, you may opt for IIDE’s Online Digital Marketing Course in India. This course will give you the full proof of training in digital marketing by industry experts with a course completion certificate!
Now that we have a wholesome idea about copywriting, let’s move on to the list of the best copywriting courses in California that will help you learn the technical aspects and hone this skill.
5 Best Copywriting Courses in California:
1. IIDE – The Digital School
Founded in 2016, with its headquarters located in Andheri, Mumbai, and 3 more branches across Mumbai city, IIDE is an award recipient of the “India’s Best Digital Learning Institute’ by the “Indian Education Congress and Awards 2020”.
IIDE has trained over 1,00,000+ students through online, offline, and on-demand mediums. IIDE mostly deals in the field of digital marketing, be it in any part of digital marketing or as a whole. In addition, they are also associated with top colleges in Mumbai.
From the numerous specialized short-term courses available, IIDE offers an Online Copywriting course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and a ‘Book a Mentor’ facility as well.
You can pursue the IIDE course from a distance also. So, no matter where you are, you can head to their website, register for your course, and start attending classes virtually. Moreover, enthusiasm and enjoyment are the same as when you’re in physical mode.
Want to learn more about this copywriting course? Here’s everything you need to know about IIDE’s online copywriting course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE, a fun learning experience for students.
Course Syllabus
The online copywriting course is designed to help you learn the art of digital copywriting, content writing, and social media content writing to maximize your effort on your copies and eventually amplify your marketing efforts.
- Basics of Copywriting
- Communication in the Digital World
- Copywriting and Content Writing a science
- Digital Copywriting – Elements and Formulas
- Marketing Appeals that help with Digital Copywriting
- The Copywriter’s Process
- Harmony between Art & Copy
- Social Media Content Creation
- Copywriting Tools & Copy Presentation Techniques
Course Faculty
IIDE’s faculty are industry professionals with real-world experience, allowing students to have a better understanding of the course. At IIDE, every subject is taught by a professional who has been practicing what they teach, which benefits the students. This course will be taught by the trainer mentioned below:
Course Duration & Fees
The training lasts about 3 hours of video learning in total, including 5+ practice tests and assignments. The course fee is USD 100.
Course Highlights
- 3+ Hours of Video Lectures
- Attend lectures via any Device
- 30 days access to Video Lectures
- 5+ Practice Tests & Assignments
- Dedicated Q&A Support & Help
Certifications Offered
By the end of this extensive online copywriting course, you will be able to write great copies for various digital platforms and use copywriting tips to attract customers to buy from you. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work at
IIDE Alumni have been hired by top agencies and companies all around the world.
Student Reviews
Here’s a glimpse of what students have to say about us. Let’s have a look at student feedback.
Still doubtful about enrolling with the best Copywriting Institute? No worries, clear your doubts by signing up for this free masterclass of digital marketing basics headed by Mr. Karan Shah IIDE’s founder, and CEO, and discover if IIDE’s learning method is right for you.
Contact Details
Phone: +91 9619958615
Email: connect@iide.co
Website: https://iide.co/copywriting-course-online/
2. San Francisco School of Copywriting
San Francisco School of Copywriting is an online learning platform. Dave Alger’s goal in founding SFSC is to create a space where aspiring authors, professionals, and company owners can go to develop their copywriting skills. This institute offers multiple courses in copywriting that are the most interesting and perfect for every aspiring copywriter.
San Francisco School of Copywriting’s Copywriting 101 Course will help you learn how to develop and maintain an authentic brand voice which is a sign of good writing. With that, you will also learn about applying the mechanics of language to persuade them to take action.
Copywriting Course Syllabus
Module 1:
- Copywriting 101
- What is Copywriting, Anyway?
- Subheads & Subject Lines & Taglines, Oh My!
- The Real Estate of Copy
Module 2:
- Know Thy Audience
- The Basics of Branding
- Finding Your Brand Voice
- Winning Over Customers
Module 3:
- The Art of Copywriting
- Clear, Consistent & Clean – The 3 C’s of Copy
- Hyphens, Hyperbole & The Power of Words
- Crafting Catchy Copy
Module 4:
- Headlines & Ads
- Headline History
- Why Headlines Matter
- How Headlines Inspire
- Headlines in Ads, Web Pages, Sales Letters, and More
- Creating Urgency and Specificity
- How to Get Great Ideas
Module 5:
- Copywriting Fundamentals – ‘Rules of the Copy Road’
- Creating Big Ideas and Big Promises
- Understanding Features and Benefits and Learning How to Use them Effectively
- Game-Changing Copy Technique
Module 6:
- Introduction to Sales Letters
- Creating Leads and Big Ideas
- The Writing Process, How it Works and Finding Your Groove
- Types of Intros and When and How to Use Them
- Bringing Your Reader (Hungrily) Through Your Piece
Module 7:
- Writing Copy for Lead Generation
- Creating Powerful Calls to Action
- Writing Response Devices (this one technique will set you head and shoulders above most copywriters)
Module 8:
- Finding Your Niche
- Different Types of Copy and Copywriting Opportunities
- Direct Response Copywriting is a Sought after Skill that Makes You Invaluable
Copywriting Course Duration & Fees
This copywriting course in California is a self-paced course of 8 modules and costs USD 349.
Copywriting Course Highlights
- Self Paced Course
- Unlimited Access
- Learn from Industry Experts
- Cutting Edge Curriculum
Contact Details
Phone: NA
Email: NA
Address: NA
3. Miami Ad School
The best creative institution for advertising, art direction, and copywriting is Miami Ad School with a cutting-edge learning environment and a creative experience that will blow your mind. It prepares the students to stand in this ever-changing world and thrive. Its unique educational method paired with hands-on experience helps to improve your skills and attain your respective goals.
Miami Ad School offers various programs like Arts Direction, Strategic Planning, Social Media, Design, Photography, and many more. This Copywriting Master Degree Program will help you build a career forward in the copywriting world by gaining world-class learning experience.
Copywriting Course Syllabus
- Ideas First
- Thinking Strategically
- Script Writing
- Interactive Concepting
- Gaming Concepts
- Social Media
- Type Exploration
- The Art of Storytelling – Vision Point I
- Marketing Strategy – Vision Point II
Copywriting Course Duration & Fees
It is a 16-month Degree and Portfolio Programme. The five-term master’s program costs $8250 per term or $41,250 in total. Financial help for program participants may be available through graduate-level federal aid programs.
Copywriting Course Highlights
- Learn from Industry Experts
- Cutting Edge Curriculum
- Financial Aid & Scholarships
Contact Details
Phone: NA
Email: NA
Address: 225 NE 34th Street Suite 203, Miami, FL 33137
4. Cudoo
Cudoo is an online learning platform with a social mission. It offers professional development courses in 160+ languages. It believes education can change lives and thus, empower people to improve their lives through learning. It has changed 26,386+ lives by providing continuous training and learning programs.
Cudoo offers courses like Marketing, Psychology, Sales, Accounting and Finance, Entrepreneurship, Management, Human Resources, and many others. Its Copywriting course will serve as a comprehensive guide to copywriting, with copyediting as well as SEO.
Copywriting Course Syllabus
- Copywriting basics
- How to capture your audience by understanding your target market
- How to find the right tone and offer appropriate benefits for specific audiences
- The art of sealing the deal by using offers, guarantees, and calls to action
- All about SEO (search engine optimization) and how to master it
Copywriting Course Duration & Fees
The duration of the course is 3 hours and costs USD 24.99.
Copywriting Course Highlights
- 3 hours
- Full Lifetime Access
- Certificate of completion
- 14-Day Money-Back Guarantee
- CPD Certified
Contact Details
Phone: 866 711-9111
Email: NA
Address: NA
5. Udemy
Udemy is one of the leading digital bootcamp to master skills related to the digital world. It focuses on acquiring the practical knowledge and skills that are necessary to excel in the dynamic digital economy. It makes sure to upskill the learners in those fields where the demand for the workforce is more than its supply.
Udemy offers various courses in the category of Business, Office Productivity, Marketing, Design, Personal Development, Digital Marketing, and others. Its Copywriting course is best for you if you want to gain in-demand job skills that are needed to head start in your copywriting career.
Copywriting Course Syllabus
- Introduction
- The Gist of the Course
- Bonus
- Show You Know Section
- Headlined Example to Spark Your Creative Genius
Copywriting Course Duration & Fees
This Copywriting course in California is for a duration of 55 minutes and costs USD 5.62.
Copywriting Course Highlights
- 1-hour of on-demand video
- 5 articles
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
Contact Details
Phone: NA
Email: press@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107
FAQs – Frequently Asked Questions
Q. What is the best course on copywriting in California?
Ans. As mentioned in the listicle above, IIDE’s Online Copywriting Course is the best in California. This course includes not only video lectures but also live sessions conducted by industry experts. This course will help you understand and master the art of copywriting with content writing and maximize your marketing efforts to achieve your business goals.
Q. Can I be a copywriter at no expense?
Ans. Yes, you can be a copywriter at no expense. There are many free courses available along with paid ones that will help you become a successful copywriter with no expense. But the most important thing to becoming a copywriter is the passion and curiosity to explore and learn.
Q. How difficult is copywriting?
Ans. Copywriting is not at all difficult if this niche interests you. Once, you have a strong foundation and know the fundamentals of copywriting, the further journey will be easier for you. But if you don’t find this niche interesting then it may be a little difficult for you.
Q. Are copywriting courses worth it?
Ans. Yes, copywriting courses are worth not only your effort and time but also your money. This is because copywriting is among the highest-paid digital marketing skills. Therefore, if you want to create compelling copies that persuade people to take action, you must go for it!
Conclusion
We hope the above list of copywriting courses in California will make it easy and accessible for you to learn copywriting skills and kick-start your career in this field. Opting for a course from a reputed institution will not only add up to your knowledge and skills but also to your resume and thus, will help you get a better job!
Also, just like copywriting, many other digital marketing skills are surging in demand. So if you wish to add more to your skillset, do check out IIDE’s short-term certificate courses in digital marketing as well. These courses include Content Marketing, Search Engine Optimisation, Online Reputation Management, Google Analytics, Google Ads, Social Media Marketing, and many more.
If you want to make a career in digital marketing, you may check out IIDE’s MBA in Digital Marketing. It is a Post Graduation program that assures 100% placement with two months of compulsory internship!
If you have any questions, concerns, or suggestions, please leave them in the comment box below. We would be delighted to read them and help you in resolving your concerns.
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